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Content posted in May 2008
Cell Phones: Feature overload is 'out'
5/30/2008   2 comments
In a race to provide an ever-longer list of features crammed into a disappearing footprint, it might be time to breathe for a second and find out just what your cell phone customer really wants.
MarkMagic Parodies Apple Ad
5/30/2008   2 comments
RFID and barcode maker applies a little creativity to connect with consumers and businesses.
2008 WallCharts from Gary Smith are available
5/29/2008   Post a comment
Gary Smith has just published the WallCharts for 2008. These reference documents give the reader a complete list of all the EDA vendors by application area.
Opinion: Infineon needs a leader, not a spokesman
5/28/2008   Post a comment
Infineon's decision to scrap the office of president and CEO, replacing it with the ambiguous title, "Spokesman of the Management Board," is symptomatic of deeper problems at the German chip company.
Multimode phones with longer battery life on horizon
5/28/2008   Post a comment
Power saving modes in standards such as 802.11 and Bluetooth are optional and in their rush to market some chip companies just found it easier to ignore them than implement them.
McDonald's Gets Mobile Coupons
5/27/2008   Post a comment
Radio frequency identification or near field communications?
Nanotechnology and Cell phones: Zoomy
5/27/2008   Post a comment
So I surf the Web regularly like all of you, but this time I struck gold in the form of what do you get when you cross cell phones and nanotechnology.
The DFM Melting Pot
5/22/2008   Post a comment
The DFM market segment is loosing member companies through acquisition. The remain small companies will find it harder to succeed.
Letter to the editor: China quake column misses the mark
5/21/2008   8 comments
Letter to the editor: China quake column misses the mark
The case for SIMT
5/21/2008   Post a comment
According to is creators at Coresonic, a Swedish company that spun out of Linkping University, SIMT has all the computational punch of VLIW but without the downsides of high control overhead and program memory usage.
Beijing Olympics 2008
5/20/2008   Post a comment
China serving-up RFID
I'm guilty. Are you?
5/19/2008   2 comments
While 98% of Americans say we're safe drivers, the majority of us also admit to DWD. Nationwide just released its second annual DWD (Driving While Distracted) study results. I'm guilty. Are you?
Taser video missing from the debate
5/19/2008   Post a comment
What do Tasers have to do with video and imaging? (See Taser chairman defends stun gun's safety in Canada.)
Opinion: Lessons of the China quake
5/16/2008   2 comments
The first lesson of the Sichuan earthquake is: Send a donation.
For Sale on Lake Oswego
5/15/2008   Post a comment
Some executive relocation packages are better than others.
Sensors surprise with complexity
5/14/2008   Post a comment
Over decades, sensors were high-precision devices but their function was simple and one-dimensional. And they were analog. Nowadays, the world no longer is that simple " sensors get digital and their properties are defined by their algorithms. This creates a new complexity that calls for methods to handle.
LTE meets WiMAX
5/13/2008   Post a comment
Geographically, we may see LTE dominate in one region and WiMAX in another but at the end of the day a dual-mode phone is the obvious answer.
Pangea Day: Nokia, TED
5/13/2008   Post a comment
Mobile moviemakers unite around the world.
EDA Commandments are Upon Us
5/9/2008   Post a comment
Karen Bartleson of Synopsys has embarked on the challenging task of codifying the EDA Standard making process.
Commentary: Who'll survive the leap from DRAMs?
5/7/2008   1 comment
It's no surprise that two DRAM specialists--Elpida and Qimonda--have separately expanded into new markets, or that Hynix, Micron and others are scrambling to follow suit. But which companies are moving in the right direction? Mark LaPedus shares his hunches.
Want to earn more money?
5/6/2008   Post a comment
Lighten up. According to Research and Markets, the book, 'The Levity Effect: Why it Pays to Lighten Up,' says that, 'leaders who are light hearted earn more on average than their peers; entertaining workplaces have more loyal employees and customers; and employees who are considered humorous are vastly more likely to get promoted--especially to senior-level jobs.'
Just when we thought it was . . .
5/6/2008   1 comment
Congress has proposed a new law called the Hang Up Act, (Halting Airplane Noise to Give Us Peace Act) hoping to keep noisy talkers quiet on airplanes.
EEEWWWWW--The gross smell of SPAM
5/5/2008   Post a comment
It isn't enough that phones come in 'chocolate,' now they may smell like chocolate--or something much more icky.
Video game consoles are about the games
5/5/2008   Post a comment
The excitement and hype swirling around the release of Grand Theft Auto 4 (see Gritty GTA4 may help Sony wrest turf from Microsoft), and the likelihood that it will spur game console sales for Sony's PlayStation 3 proves once again that time-worn axiom of video entertainment -- content is king.
Commentary: Engineers need an image makeover
5/2/2008   12 comments
Honoring engineers at ESC is great, but it's preaching to the converted. How can engineers win back the public's respect?
Intermec Profits
5/2/2008   Post a comment
Interesting news from Everett, Wash., today.

As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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