NXP: No-big-chip-in-the-middle strategy Blog 5/11/2011 16 comments Mike Noonen, NXP's senior vice president for global marketing and sales, describes his company's strategy as "no big chip in the middle"--a handset or media tablet without that big fat SoC hogging all the real estate.
In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.