NXP: No-big-chip-in-the-middle strategy Blog 5/11/2011 16 comments Mike Noonen, NXP's senior vice president for global marketing and sales, describes his company's strategy as "no big chip in the middle"--a handset or media tablet without that big fat SoC hogging all the real estate.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.