DFI Chapter 28: Selling innovation EET Videos 8/22/2011 Post a comment There are few industries in the world that are as savvy about marketing their highly technical products than the auto industry. Just go to any race and you'll see. We did.
DFI Chapter 29: Limiting innovation EET Videos 8/22/2011 Post a comment Imagine you're so good at what you do, that someone comes and prevents you from getting better...in fact slows your growth. That's what one race-car team's chief engineer is grappling with.