So, I just got off the phone with a PR colleague at a semiconductor company. The conversation set me back.
The comment? "Well the apps engineers tell me that there's not much of a story in the product. You just connect it and it works."
It almost makes me speechless. But in a sense they're right. Are we making products that are both so complex to implement and simple to use that for systems engineers there's little design engineering to do with the parts.
So what do you think?