Sharp Microelectronics reported its first loss ever this year so the company is investing in a future "green" to ensure it keeps its competitive edge.
In a report Brussels-based editor Jean-Pierre Joosting writes that most of Sharp's future direction is towards 'energy saving' technologies such as low power LCDs and LED lighting as well as renewable thin-film solar panels.
Further, the company is also tackling the way it uses energy in production.
Sharp has also reorganized itself in response to market conditions by adopting an application-specific market approach.
For instance, because OLEDs are still in their infancy and at the moment only suitable for very small displays in volume, Sharp is working together with global partners to make progress.
Sharp moves by Sharp!