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Does branding matter in the semi industry?

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re: Does branding matter in the semi industry?
ANON1235439977546   3/26/2009 3:28:02 PM
Every downturn in the semiconductor industry for the past 40 years has been preceded (not followed) by a reduction in investment in marketing and advertising. It is ALWAYS the straw that breaks the camel's back and sends the industry down. The Semi industry always comes back when it's customers start advertising and bringing back the market conversation. It's true that engineers are not like most consumers. They are followers. They don't anticipate challenges, they fix current problems. That's a great service to society. But when you put those kind of people in charge of billion dollar corporations, leadership becomes like eagles. You don't see evidence of either very much.

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re: Does branding matter in the semi industry?
FredisDead   3/26/2009 3:17:14 PM
PR and Marketing help Engineers understand what new technology is available and what applications can be adapted to that technology. I like to be informed by great marketing that is directed toward Engineers and not the public. Discount in pricing, new apps, speed, size, power consumption, analog front end, availability, etc. Steve STC CTO

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