In a world currently plagued by economic recession and conflict, it's inspiring to know that someone still has the tenacity, drive and baking skills to fulfill his or her dream of creating the world's largest cupcake.
Covering an announcement about one of the countless awards that are given out in our industry is a tricky business. For one thing, awards are often given out by competing publications, which we generally like to pretend do not exist.
But the bigger issue, to me, is a lack of familiarity with an award or the process by which winners are selected. The conspiracy theorist in me imagines a lot of back room deals. And while I am willing to acknowledge that is probably not accurtae, the truth is that without knowing how rigorous the selection process was, it's hard to know how impressive the award is. (This is not in any way meant to be a knock against the publications and organizations that are giving these awards.)
That said, here are a few award/milestone announcements made in the past couple of weeks that caught my eye:
Xilinx Inc. said this week that its 40-nm Virtex-6 FPGA family and targeted design platforms have been selected as finalists in the 2009 EDN China Innovation Awards. Good luck the rest of the way.
Lattice Semiconductor Corp. announced that its LatticeECP3 FPGA family was named a finalist in the e-Legacy Awards competition sponsored by Electronic Product Design magazine. Lattice said it is one of six finalists for the Environmental Design award (and is the only programmable logic vendor to be named a finalist in any of the competition's categories). Best of luck Lattice.
LSI Corp. announced it received the 2009 Kansas Pollution Prevention Award in the Recycling category from the Kansas Department of Health and Environment. In 2008, the LSI's electronic scrap recycling program reduced the amount of solid waste sent to Kansas landfills by more than 45 tons, the company said. Congrats on a noble achievement.
A Guiness Books of World Records Adjudicator certified the authenticity of the world's largest cupcake at the Woodward Dream Cruise classic cars event in Royal Oak, Mich. According to the Associated Press report, the 1,224-pound triple vanilla cupcake with pink frosting was more than eight times the size of the previous record holder. It took 12 hours to bake and included 800 eggs and 200 pounds each of sugar and flour, according to the report.
To interject my personal opinion here, given all of the challenges humanity is working through right now, I think it's just super that someone still found the tenacity to realize his or her dream of creating the world's biggest cupcake.