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Lattice Semiconductor's stars are shining brightly

Clive Maxfield
11/2/2012 04:23 PM EDT

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wiggor
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re: Lattice Semiconductor's stars are shining brightly
wiggor   11/9/2012 3:47:47 PM
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Hi Max, well, they didn't announce that, really, so it was easy to miss (unless you're personally affected). They more or less silently removed every mentioning of ECP4 from their website. As far as I know, there has been no official press release about this. Instead, they personally visited every customer designing or planning with that part and informed them of the situation. I can understand them trying to keep that under the radar, as X&A will probably have a field day exploiting this... But anyway, they seem to have other big plans, so good for them, and maybe - hopefully - there's something interesting there for us.

Max The Magnificent
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re: Lattice Semiconductor's stars are shining brightly
Max The Magnificent   11/9/2012 2:25:03 PM
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My bad -- to be honest I'm juggling so many balls in the air that this totally slipped by me without my noticing -- I shall be emailing the folks at Lattice immediately to chastise them soundly about slipping this under my radar...

Max The Magnificent
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re: Lattice Semiconductor's stars are shining brightly
Max The Magnificent   11/9/2012 2:23:43 PM
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It really is interesting to see how the whole industry is evolving -- Altera and Xilinx are certainly doing amazing things with state-of-the-art humongous devices, but Lattice is happily creating it's own niche and innovating in that niche

wiggor
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re: Lattice Semiconductor's stars are shining brightly
wiggor   11/9/2012 9:26:32 AM
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Interesting... I have to admit that I was getting a bit worried about Lattice since they scrapped the ECP4-series without warning (BTW, Max, did I simply miss it or did you not write about that at all?). They had really pushed that series before and were extremely eager to win over new customers in new market segments with that part. And then, totally out of the blue, management decided to drop that series (there will be an ECP4L some day, but some key features like the 6G-SerDes were dropped). Not even their sales people and FAEs knew this was coming. All that after a year of promoting the part and issuing press releases that key customers already had access to early silicon seemed quite desperate to me. And I'm sure that stunt cost them a few design seats and a lot of trust from their customers. Let's see what comes next...

abraxalito
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re: Lattice Semiconductor's stars are shining brightly
abraxalito   11/9/2012 5:24:59 AM
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Great 'industry gossip' piece Max! So reading between the lines Lattice is getting into what Clayton Christensen calls 'empowering innovation' whereas Xilinx and Altera are still busy with 'sustaining' and 'optimizing' innovation. Exciting stuff - I must say I do like the look of their ICE40 range and seems like a real departure from standard FPGA-fare. They just need to disrupt the bloat in design software with a 'PALASM' for these... http://www.nytimes.com/2012/11/04/business/a-capitalists-dilemma-whoever-becomes-president.html?pagewanted=all&_r=0

Max The Magnificent
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re: Lattice Semiconductor's stars are shining brightly
Max The Magnificent   11/8/2012 2:11:34 PM
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LOL

Brian_D
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re: Lattice Semiconductor's stars are shining brightly
Brian_D   11/8/2012 2:49:31 AM
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Hmmm. "stars are shining brightly" "taking programmable devices into places they have not been seen before" Do I sense a new Lattice video series here? Step 1) Re-tailor Smockies to resemble StarFleet uniforms Step 2) Attach stylish Lattice logo Step 3) Roll cameras Episodes: "Where No PLD Has Gone Before" Introducing the intrepid crew of the ECPrise "The Trouble With Tristates" Ensign Keepov struggles with bus float "The Carbobyte Maneuver" In which the ECPrise is saved by SRAM-to-FLASH backup "The FF on the Edge of Forever" A harrowing tale of metastability neverending...

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