I spent two days walking the show floor at RFID World recently, and I walked away with a sense of a recurring story. It's all about implementation now. Yes, many were excited about Intel's tiny R1000 . But, for the most part, the story is now about how to implement RFID systems consistently, reliably, and easily. And, it's about how to educate those who control the potential applications.
On the other hand, I think we are a long way away from making RFID less "scary" to the general public. My driver from the airport to the hotel asked why I was in town. When I told him, he said, "Oh, I don't like that stuff. I worry about my personal information getting sent all over the place." Perhaps it's the "ID" part of the name that makes people so squirrelly about it. I tried to lessen his worries, but he wasn't buying it. And, how can you blame him. With identify theft headlines sweeping through the media, people have really begun to worry about their electronic privacy.
At any rate, I very much enjoyed seeing the many applications that RFID is being used, and the ones that are being targeted. Clearly, this is a mature technology that now is on the road to adoption. A very convincing keynote from the CEO of BestBuy told the ROI story. Now it is just a matter of time to see if it becomes pervasive and lives up to its potential.