The Cadillac presentation I attended last week talked about the latest electronic and technical improvements to the car linebut there was also renewed emphasis on hand craftsmanship and quality.
As Product Director John Howell gave a rundown on the 2007 SRX crossover vehicle, as an electronics editor I was tuned into that technical area with the change over to the GM Common electrical architecture with its newer switches and controls, use of the GM LAN data communications system with its low- and high-speed buses, etc. But it was the company's renewed commitment to hand assembly for a quality product that struck me more.
Specifically, the supercharged Northstar V8 engines for the company are now hand built by a single person. Interiors, not just seats, are covered in hand-fit leather in what GM calls a "cut-and-sew" processproviding not just decorative stitching but the elimination of gaps and a "tailored" appearance to the instrument panel, doors, and console, etc.
Last time I personally saw such craftsmanship was on a visit to Ferrari.