Automotive DesignLine Blog
Turns out Toyota's Tundra commercials are real and not CGI.
Most guy-kids love to play with toy trucks. And I guess when you grow up, playing with real trucks is cool too.
Now I always thought those recent Toyota Tundra commercials where you see the trucks going up a huge cantilever frame that resembles a giant see-saw, hauling trailer boxes out of canyons, and accelerating then breaking at the edge of a cliff were faked with computer graphics images (CGI). Turns out they were "real" stunts with actual trucks and driverstalk about having fun (not to mention and adrenalin rush or heart attack, depending on your makeup)!
The folk at Machine Design magazine got the full story for a recent issue direct from the ad agency and crew that devised and filmed the stunts. The team came up with a giant Tinker-Toy like collection of pendulums, inclined planes, pulleys, and other simple machines to demonstrate different aspects of the truck's performance. The results were TV spots that target truck guysand fascinate engineers.