These days when any form of data can be sliced and diced in myriad of ways, the online car marketplace CarWoo! has just come up with results on which car ads during the Super Bowl were the most successful. The company based its conclusions on comparison of the searches for specific vehicles in the weeks before and after the game.
The big winner was Chevrolet with an overall increase in interest of 61%. Specifically, interest in the new compact Sonic was up 292%, but that in the Volt plug-in hybrid saw no lift at all.
Next was Chrysler with a 26% boost in searches, spurred on by the "Halftime in America" spot narrated by Clint Eastwood. This was one of my personal favorites because it grabbed my attention not knowing if I was first watching a political ad or a car commercial. And who was this gravel-voiced guy doing the narration for what turned out to be a full two minutes!
Rounding out the other winners for their increases in online searches where Toyota (25%), Kia (20%), Hyundai (9%), and Cadillac (6%). In the penultimate number was my overall favorite, a Hyundai ad for its Genesis Coupe where a driver resuscitates his collapsed passenger by alternatively accelerating and stomping on the brakes to perform CPR using the car's capabilities.
If you remember, what was your favorite Super Bowl car spot?
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I dunno if measuring searches is the most accurate metric for advertisement success?
My favorite was the Kia Optima dream series. Sex? Yup check. Rock-n-roll? Yup check. Twist ending? Yup check that too.