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The Best Booth at EE Live! 2014

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TonyTib
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Where were all the Hawaiian shirts?
TonyTib   4/8/2014 12:24:46 PM
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I managed to sneak out to EE Live! for a day.

Max, what happened to your groupies?  Hawaiian shirts were few and far between.


I enjoyed the show, but like pretty much all trade shows, it's a shadow of its former self, and next year will be consigned to the Santa Clara convention center (which is a nice locations, yes, but it's just one step above having a trade show at a hote.  Bay Area hierarchy: Moscone, San Jose Convention Center, Santa Clara Convention Center, hotel).

On the plus side, I noticed that the show floor vendor training sessions were well attended (heck, NXP only did training and skipped the products) so I guess trade shows have to adapt to survive in the Internet Age.

Max The Magnificent
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Re: Where were all the Hawaiian shirts?
Max The Magnificent   4/8/2014 12:27:06 PM
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@Tony: I managed to sneak out to EE Live! for a day.

Hurray! Why didn't you grab me to say hello?


Did you see the "Fantastical Theatre of Engineering Innovation" booth? What did you think?

Max The Magnificent
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Re: Where were all the Hawaiian shirts?
Max The Magnificent   4/8/2014 12:29:10 PM
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@Tony: Max, what happened to your groupies?  Hawaiian shirts were few and far between.


Can I assume you were wearing your Hawaiian shirt???

What can I say -- like the old song goes "You either have, or you haven't, got style" ... maybe next year.

 

Max The Magnificent
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Re: Where were all the Hawaiian shirts?
Max The Magnificent   4/8/2014 12:31:52 PM
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@Tony: I enjoyed the show, but like pretty much all trade shows, it's a shadow of its former self...

Well, things are changing and one has to adapt -- I know that the conference part of the proceedings was up on last year -- and folks who had attended Embedded World told me that although the Embedded World exhibition is huge, the assocciated conference is "techno-lite" -- whereas I heard a lot of praise for the technical content of the EE Live! conference.

Brian Fuller2
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Re: Where were all the Hawaiian shirts?
Brian Fuller2   4/8/2014 12:40:59 PM
Max to @Tony's point: Any thought given to just resurrecting the original name, Embedded Systems Conference (and not as a sub-brand) and calling it a day? The technical content remains strong because the engineering audience knows it in their souls as ESC; they know the challenges and conversations that need to get aired in their world. The exhibits and sponsorships wither because the marketing community is fed up with the annual rebranding exercise. 

I know that question is not your pay grade but you've never shied from an answer.

;  )

 

Hope you're well in Huntsville.

 

BF

docdivakar
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Re: The Best Booth at EE Live! 2014
docdivakar   4/8/2014 2:46:35 PM
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@Max: I have to admit the fantastical theater was the happening place at EE Live! 2014. It was good to meet with you finally on Wed afternoon, albeit for a few tens of seconds (you were busy with the presenter who did not send slides in time!).

It was too bad the booze ran out quickly Wed afternoon at the booth! Nevertheless it was great to be at EE Live and I made it to 6 of the 10 sessions in my "10 Must Attend Sessions".  http://ubm.io/1hcPfVQ

MP Divakar

Max The Magnificent
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Re: The Best Booth at EE Live! 2014
Max The Magnificent   4/8/2014 3:06:29 PM
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@docdivakar: It was good to meet with you finally on Wed afternoon, albeit for a few tens of seconds...

I'm so sorry we didn't get to visit longer -- I tell you, organizing engineers is like trying to herd cats -- I asked everyone to send me their presentations at the weekend -- some didn't bring them till 5 mins before we started -- and at least two informed me that they has special audio or video requirements literally as we went on stage...  (I'm still recovering ... :-)

Max The Magnificent
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Re: The Best Booth at EE Live! 2014
Max The Magnificent   4/8/2014 3:08:26 PM
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@docdivakar: It was too bad the booze ran out quickly Wed afternoon at the booth!

The funny thing is that I now have a reputation for drinking beer and eating bacon because I talk about them a lot -- but I don't get to enjoy them myself because I'm the one doing the talking whilst everyone else is doing the quaffing and munching (sad face)

 

Sheepdoll
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Re: The Best Booth at EE Live! 2014
Sheepdoll   4/8/2014 11:58:49 PM
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So that is what my back looks like.

For my presentation, the AV was perfect.  I was able to work out my audio requirements 24 hours in advance.  The show staff really knew their stuff.

Max, you did a great job herding this sheep.  It was a pleasure to participate, and a great group of people to meet and learn about for the first time.

 

 

 

Max The Magnificent
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Re: The Best Booth at EE Live! 2014
Max The Magnificent   4/9/2014 7:48:26 AM
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@Sheepdoll: The show staff really knew their stuff.

They were great, weren't they. My one big regret is that I didn't get pictures of each Gadget Smackdown participant presenting -- your Victorian dress was incredible -- I so wish I could share those talks with everyone -- I'll remember to take pictures next year.

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