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The Best Booth at EE Live! 2014

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TonyTib
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Where were all the Hawaiian shirts?
TonyTib   4/8/2014 12:24:46 PM
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I managed to sneak out to EE Live! for a day.

Max, what happened to your groupies?  Hawaiian shirts were few and far between.


I enjoyed the show, but like pretty much all trade shows, it's a shadow of its former self, and next year will be consigned to the Santa Clara convention center (which is a nice locations, yes, but it's just one step above having a trade show at a hote.  Bay Area hierarchy: Moscone, San Jose Convention Center, Santa Clara Convention Center, hotel).

On the plus side, I noticed that the show floor vendor training sessions were well attended (heck, NXP only did training and skipped the products) so I guess trade shows have to adapt to survive in the Internet Age.

Max The Magnificent
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Re: Where were all the Hawaiian shirts?
Max The Magnificent   4/8/2014 12:27:06 PM
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@Tony: I managed to sneak out to EE Live! for a day.

Hurray! Why didn't you grab me to say hello?


Did you see the "Fantastical Theatre of Engineering Innovation" booth? What did you think?

Max The Magnificent
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Re: Where were all the Hawaiian shirts?
Max The Magnificent   4/8/2014 12:29:10 PM
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@Tony: Max, what happened to your groupies?  Hawaiian shirts were few and far between.


Can I assume you were wearing your Hawaiian shirt???

What can I say -- like the old song goes "You either have, or you haven't, got style" ... maybe next year.

 

Max The Magnificent
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Re: Where were all the Hawaiian shirts?
Max The Magnificent   4/8/2014 12:31:52 PM
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@Tony: I enjoyed the show, but like pretty much all trade shows, it's a shadow of its former self...

Well, things are changing and one has to adapt -- I know that the conference part of the proceedings was up on last year -- and folks who had attended Embedded World told me that although the Embedded World exhibition is huge, the assocciated conference is "techno-lite" -- whereas I heard a lot of praise for the technical content of the EE Live! conference.

Brian Fuller2
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Re: Where were all the Hawaiian shirts?
Brian Fuller2   4/8/2014 12:40:59 PM
Max to @Tony's point: Any thought given to just resurrecting the original name, Embedded Systems Conference (and not as a sub-brand) and calling it a day? The technical content remains strong because the engineering audience knows it in their souls as ESC; they know the challenges and conversations that need to get aired in their world. The exhibits and sponsorships wither because the marketing community is fed up with the annual rebranding exercise. 

I know that question is not your pay grade but you've never shied from an answer.

;  )

 

Hope you're well in Huntsville.

 

BF

docdivakar
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Re: The Best Booth at EE Live! 2014
docdivakar   4/8/2014 2:46:35 PM
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@Max: I have to admit the fantastical theater was the happening place at EE Live! 2014. It was good to meet with you finally on Wed afternoon, albeit for a few tens of seconds (you were busy with the presenter who did not send slides in time!).

It was too bad the booze ran out quickly Wed afternoon at the booth! Nevertheless it was great to be at EE Live and I made it to 6 of the 10 sessions in my "10 Must Attend Sessions".  http://ubm.io/1hcPfVQ

MP Divakar

Max The Magnificent
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Re: The Best Booth at EE Live! 2014
Max The Magnificent   4/8/2014 3:06:29 PM
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@docdivakar: It was good to meet with you finally on Wed afternoon, albeit for a few tens of seconds...

I'm so sorry we didn't get to visit longer -- I tell you, organizing engineers is like trying to herd cats -- I asked everyone to send me their presentations at the weekend -- some didn't bring them till 5 mins before we started -- and at least two informed me that they has special audio or video requirements literally as we went on stage...  (I'm still recovering ... :-)

Sheepdoll
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Re: The Best Booth at EE Live! 2014
Sheepdoll   4/8/2014 11:58:49 PM
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So that is what my back looks like.

For my presentation, the AV was perfect.  I was able to work out my audio requirements 24 hours in advance.  The show staff really knew their stuff.

Max, you did a great job herding this sheep.  It was a pleasure to participate, and a great group of people to meet and learn about for the first time.

 

 

 

Max The Magnificent
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Re: The Best Booth at EE Live! 2014
Max The Magnificent   4/9/2014 7:48:26 AM
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@Sheepdoll: The show staff really knew their stuff.

They were great, weren't they. My one big regret is that I didn't get pictures of each Gadget Smackdown participant presenting -- your Victorian dress was incredible -- I so wish I could share those talks with everyone -- I'll remember to take pictures next year.

Max The Magnificent
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Re: The Best Booth at EE Live! 2014
Max The Magnificent   4/8/2014 3:08:26 PM
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@docdivakar: It was too bad the booze ran out quickly Wed afternoon at the booth!

The funny thing is that I now have a reputation for drinking beer and eating bacon because I talk about them a lot -- but I don't get to enjoy them myself because I'm the one doing the talking whilst everyone else is doing the quaffing and munching (sad face)

 

kfield
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Re: The Best Booth at EE Live! 2014
kfield   4/15/2014 11:08:48 AM
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For those of you who did not make it to EE Live! (SHAME ON YOU!) here is a look at the  EE Times Fantastical Theatre of Enginneering Innovation!

 



 

 

MeasurementBlues
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Foolish gimmicks
MeasurementBlues   4/10/2014 10:45:39 PM
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Some engineers really don't like gimmicks at shows. they prefer the technical conference.

Max The Magnificent
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Re: Foolish gimmicks
Max The Magnificent   4/11/2014 9:51:49 AM
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@MeasurementBlues: Some engineers really don't like gimmicks at shows. they prefer the technical conference.

Fortunately, I don;t know any of those sorts of engineers -- I only know the fun and interesting ones LOL

MeasurementBlues
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Re: Foolish gimmicks
MeasurementBlues   4/11/2014 10:00:45 AM
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I once had a contributor on DesignCon Community who wrote about how he dislikes the gimmicks and that's why he likes DesignCon. Solid, practical technical content without the gimmicks. IEEE-sponsored conferences are generally free of gimmicks. In fact, the same people would come if there were no exhibits at all. They come for the conference.

kfield
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Candy floss too!
kfield   4/15/2014 11:14:42 AM
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Uhm, well I see if I'd actually looked at the article that Max did already post some great images of the booth, so let me share one of the refreshments on offer there!

Now, here's a trivia question: What do you call the delightful confection that this engineering is stuffing his face in?

 

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   4/15/2014 11:20:57 AM
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@kfield: What do you call the delightful confection that this engineering is stuffing his face in?

How about "Beard Misery Waiting To Happen"?

kfield
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Re: Candy floss too!
kfield   4/15/2014 11:28:00 AM
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Or "An upcoming visit to the dentist is in this guy's future."

 

Seriously (if you can be serious, Max), what do you call that fluffy stuff? This is an important survey I am doing.

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   4/15/2014 11:30:59 AM
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@kfield: Seriously (if you can be serious, Max), what do you call that fluffy stuff?

We used to call it "Cotton Candy" in england -- I think I've also heard the term "spun sugar"

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   4/15/2014 11:32:28 AM
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@kfield: This is an important survey I am doing.

I'm sure it it -- you keep on working on your important survey and I'll just potter aroudn with the uninportant stuff like reporting the latest and greatest news LOL

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   4/15/2014 11:34:29 AM
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In addition to "cotton candy," "candy floss," and "candyfloss," some people call it "fairy floss"

kfield
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Re: Candy floss too!
kfield   4/15/2014 12:10:20 PM
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Oooh fairy floss, I like that. Kind of like fairy cakes, as you brits call them? I call it candy floss, apparently an odd term here in the US, as people looked at me like I had three eyes when I called it that!

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   4/15/2014 12:15:12 PM
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@kfield: ...people looked at me like I had three eyes...

You hadn't been applying your lipstick after drinking (again) had you? LOL

Which, for no apparent reason, reminds me of the time my mother grabbed what she thought was a can of deoderant -- and sprayed liquid starch under her armpits -- it was a bit of a task to finagle here through doors with her arms stuck out like that, let me tell you...

jjulian274
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Re: Candy floss too!
jjulian274   5/1/2014 11:31:29 AM
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Max: Or you could just have had her twirl around and explain she was practicing for swan lake :)

I saw the picture of you posted of yourself and was very glad that you weren't a little more to the left or people might of thought that you were taking about the picture to the left of yours. :)

 

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   5/1/2014 11:38:04 AM
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@Jjulian274: I saw the picture of you posted of yourself and was very glad that you weren't a little more to the left or people might of thought that you were taking about the picture to the left of yours. :)

Ah, Beagle Boy -- I must admit I'm happier to be billed as Max the Magnificent LOL

jjulian274
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Re: Candy floss too!
jjulian274   5/1/2014 11:39:39 AM
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I, of course, was refering to your left in the picture :)  (I suspect you knew this, of course).

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   5/1/2014 11:43:28 AM
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@jjulian274: I suspect you knew this, of course...

You can suspect all you want -- I'm admitting nothing LOL

jjulian274
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Re: Candy floss too!
jjulian274   5/1/2014 11:45:28 AM
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Of course, you realize that all great minds are considered to be freaks of nature (which, of course, is why I thought it would apply.  That should be obvious )

Max The Magnificent
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Re: Candy floss too!
Max The Magnificent   5/1/2014 11:51:59 AM
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@jjulian274: ...all great minds are considered to be freaks of nature...

When I was a kid, my mother used to say I was special ... I thought she meant it as a compliment LOL

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