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Interpreting Marketing Claims

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Max The Magnificent
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Re: "Instant On"
Max The Magnificent   8/19/2014 9:48:46 AM
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@zeeglen: Can anyone top "Peak-to-Peak Music Power!"?

OMG I'd forgotten about that one!

Physiker
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Manager
Re: Updates are ready for your computer
Physiker   8/19/2014 8:31:51 AM
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And invariably requires more clicks and takes more time to achieve the same. Unless the functions I used have been removed entirely.

OleAlexander
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Re: Life time guarantee
OleAlexander   8/19/2014 6:33:27 AM
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I tend to interpret "life time guarantee" as "we don't plan on being around that long anyway"

David Ashton
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Re: Portable, e.g., "Portable TV"
David Ashton   8/19/2014 6:17:40 AM
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The Compaq Portable XT PC comes to mind.  "Luggable" most people called it.....



prabhakar_deosthali
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CEO
Life time guarantee
prabhakar_deosthali   8/19/2014 5:14:48 AM
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I will add

 

LIFE TIME GUARANTEE -             Which means the gurantee till the product stops   working

David Ashton
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Re: "Instant On"
David Ashton   8/19/2014 1:12:57 AM
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@Zeeglen.... "Peak-to-Peak Music Power!"   Yeah, as I recall 200W PPMP = 10W RMS or thereabouts....

zeeglen
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Updates are ready for your computer
zeeglen   8/18/2014 9:06:29 PM
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Everything is changed. Your computer will never work the same way again.  Good luck figuring it out!

zeeglen
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Re: "Instant On"
zeeglen   8/18/2014 8:50:52 PM
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Wow, does that ever bring back memories!  Scroll back 50 years - "Instant-On" really was a marketing term for series-string vacuum tube radio and TV sets.  A silicon diode across the on/off switch in reverse to the main B+ rectifier would keep the tube heaters at half-power by rectifying the AC so only half-cycles could get through.  But this kept the tubes hot enough to start immediately when the diode was shunted by the switch, even though it did take a few more seconds to reach optimum performance.  It worked, but was a terrible waste of power.

Back then the marketeers were tripping all over each other in efforts to come up with ever-more creative claims for the audio output wattage of hifi/stereo audio amplifiers.  Can anyone top "Peak-to-Peak Music Power!"?  The USA FTC (Federal Trade Commission) put a stop to that nonsense in 1974.

David Ashton
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Marketing speak
David Ashton   8/18/2014 7:32:14 PM
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"New and Improved" - It has all the worst features of the previous version, and none of the best ones :-)

Max The Magnificent
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Re: "Peak performance"
Max The Magnificent   8/18/2014 5:02:15 PM
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@betajet: ..."peak performance" is "a guarantee from the manufacturer that your application won't run faster than this".

Ah, so true, and it invariably runs a lot slower :-)

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