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Interpreting Marketing Claims

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GSKrasle
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Re: The classic
GSKrasle   8/20/2014 6:04:51 PM
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And look at page 10 of this: http://media.digikey.com/pdf/Data%20Sheets/Panasonic%20Semiconductors%20ICs%20PDFs/AN79Lxx,%20AN79LxxM%20Series.pdf I have the original databooks of both of these. There was, a while back, discussion of scanning and saving these (especially cool if they are full of generations of engineers' notes and calculations!), and as was also discussed with Max, the translations can be PRECIOUS!

GSKrasle
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Freelancer
Re: The classic
GSKrasle   8/20/2014 5:49:07 PM
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"Damn Fast Buffer Amplifiers"! http://pdf.datasheetarchive.com/indexerfiles/Scans-006/Scans-00124098.pdf

NetJohn
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Rookie
The classic
NetJohn   8/20/2014 3:53:43 PM
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Did everyone forget Signetics' famous WOM (write-only memory) data sheet?  Talk about marketing genious!  I'm sure you can dig it up on the web somewhere....

 

Max The Magnificent
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Re: Battery Commercials
Max The Magnificent   8/20/2014 9:18:30 AM
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@zeeglen: The pink bunny is a well understood icon with no outrageous claims...

Except that I remember one where he was dealing with aliens and they whisked him off in their spaceship, the implication being that he was the answer to an alien civilization's power peoblems ... no, you're right, nothing outrageous there (they were probably taking him off to be "probed" ... it's not as much fun as it sounds, let me tell you!)

zeeglen
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Battery Commercials
zeeglen   8/19/2014 7:36:09 PM
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The pink bunny is a well understood icon with no outrageous claims (and is also the subject of a rude joke), but back in the early '60s there were some TV commercials about the extraordinary power in a 1.5 volt flashlight D cell. 

The TV huckster showed a D cell powering a huge electromagnet in the center of a tug-of-war between two teams of what looked to be Sumo wrestlers - of course the electromagnet separated as soon as the battery was removed from its holder.

A similar commercial showed the battery powering a huge electric sign with hundreds of flashing lights - of course, when removing the battery from its holder the sign went dead.

Even at my tender age of about 10 I realized the only thing the battery was doing was powering a relay coil.  Unfortunately at the time i did not know to complain to a "truth in advertising" government agency.

Paul A. Clayton
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CEO
Re: Audio Claims
Paul A. Clayton   8/19/2014 6:35:55 PM
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Maybe some people don't want their bits being uncomfortable as they travel a copper wire? (Yes, the claims about better performance in digital audio seem particularly absurd.)

Paul A. Clayton
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CEO
Re: Life time guarantee
Paul A. Clayton   8/19/2014 6:28:08 PM
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No a lifetime guarantee means that the product will kill the owner when/before it fails.

David Ashton
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Blogger
Re: Audio Claims
David Ashton   8/19/2014 4:05:31 PM
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@Max...you can buy it here.  It's been a fad rip-off in the Audio industry for years.Apparently id DOES have increased thermal and electrical conductivity and is used in specialised tubes (Klystrons and the like)and I gather in semicondutor manufacture where the oxygen might cause problems, but for audio use it is just marketing rubbish.  There is a good debunking here, along with some idiots claiming it really does make a difference....

David Ashton
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Blogger
Re: Where does that extra power come from?
David Ashton   8/19/2014 3:51:12 PM
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"Peak Horsepower" is no doubt akin to "Peak Music Power" as used in amplifier marketing.....see Zeeglen's comment above.

Max The Magnificent
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Re: Audio Claims
Max The Magnificent   8/19/2014 1:56:39 PM
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@zeeglen: Oxygen Free Copper! - will never rust

I need some of that -- where do you get yours from?

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