The folks in charge of the Internet are opening up all sorts of top-level domain names, and the guys and gals at Vox Populi have landed '.sucks'
I guess that nothing should surprise me these days, but it seems like almost every day something new pops up that I would never have thought up by myself in a million years.
Take the Internet, for example. The original generic top-level domains (gTLDs) were something I could wrap my brain around -- things like .com (commercial), .org (organization), .net (network), and so forth.
Then we have the top-level domain names that were assigned to different countries, like .uk (United Kingdom), .au (Australia), and .hk (Hong Kong). Of course, people being what they are, it didn’t take long before they started messing around with things. Consider the classic case of .tv, which was assigned to a Polynesian island nation called Tuvalu located in the Pacific Ocean, midway between Hawaii and Australia. This is now commonly used as an abbreviation for "television." In 2000, Tuvalu negotiated a contract leasing its Internet domain name, which is currently operated by dotTV, a Verisign company (the Tuvalu government owns twenty percent of this company).
More recently, the nonprofit organization that is sort-of in charge of this sort of thing -- ICANN (Internet Corporation for Assigned Names and Numbers) -- decided to open things up. As a result, you can expect to see names like .bike, .clothing, and .guru popping up all over the place.
Unfortunately, there is a downside to all this, such as the fact that the folks at Vox Populi have snagged the top-level domain .sucks, and they are charging companies an arm and a leg to prevent other people setting up shop on sites like BestBuy.sucks
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