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Opportunity knocks; management fails to answer

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Carlos1966
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re: Opportunity knocks; management fails to answer
Carlos1966   10/7/2011 5:27:43 PM
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I respectfully disagree with your assessment. The ability to record video was new to consumers. Beta had superior picture quality but recording time was too short for most sporting contests and even some movies. VHS could record for 8 hours, perfect for two football games. DAC was crippled by Copycode, SCMS, and price. DVD-HD duked it out in the market with Blu-Ray and copy protection once again featured prominently in the decision by most content manufacturers to back BLu-Ray.

sharps_eng
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re: Opportunity knocks; management fails to answer
sharps_eng   1/20/2011 6:27:23 PM
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If you want a 'Management chases innovation, ignores money, goes under' story the try Acorn Computer, UK. What rose from the ashes was ARM, though, so they got something right, even though it killed them. Its not all bad news, many including Microchip and Linear Technology seem to be able to get all the factors right though.

parkgate
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re: Opportunity knocks; management fails to answer
parkgate   1/20/2011 9:31:01 AM
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The company that made a success of the idea was small and the failing company laid off 100 people. This looks like a big company vs. small company problem in that sometimes big companies internal bureaucracies grow to a size that stops them from innovating. Companies can be big if they organise into small autonomous groups that can still keep the entrepreneurial spirit. But all too often poor MBA (Mindless Bottom-line Analyst) managers takeover the company, to them it's all about control. They think micro-management is the best way to run a company. After over 30 years in the electronics industry as a design engineer I’ve seen it happen way too often.

David Ashton
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re: Opportunity knocks; management fails to answer
David Ashton   1/16/2011 9:42:48 PM
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The story opens "His latest product was sailing through manufacturing, no surprising hitches or glitches to resolve..." Sounds like the engineer had his ducks in a row. This sounds like one of the times when "marketing or management is unable to comprehend worth of new ideas." I'd agree with your comments though.... "It takes a team to make business successful.." Too true, teamwork and trust are the keys.

ggyid2
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re: Opportunity knocks; management fails to answer
ggyid2   1/16/2011 5:05:15 PM
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What a story! But I have to disagree with the conclusions many of the readers drew from it. Who knows why the company went bankrupt - because marketing routinely missed market opportunities or because engineers seldom delivered products on time? Too often I have seen engineers get so enamored by their own ideas that they ignore market conditions and end up hurting business. Of course there are cases when marketing or management is unable to comprehend worth of new ideas. There are also times when engineers make a poor marketing idea into a great product and there are times when marketing brilliantly sells a poor engineering product. It takes a team to make business successful. Management, marketing, engineering and sales are all equally vital. If you do ok in one and very well in others, you have a good chance of doing well overall. Slip in one and competition will eat you up.

David Ashton
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re: Opportunity knocks; management fails to answer
David Ashton   1/16/2011 10:31:42 AM
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I thought I'd read most of ACC but I hadn't even heard of that one! Googled it and it looks good. I'll try and get that one, thanks Glen.

zeeglen
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re: Opportunity knocks; management fails to answer
zeeglen   1/15/2011 11:41:48 PM
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Will look for it, thanks. One of my favourites is "Glide Path" which describes developments in early radar engineering.

David Ashton
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re: Opportunity knocks; management fails to answer
David Ashton   1/15/2011 10:41:23 PM
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The story is "Death and the Senator" by Arthur C. Clarke. Google it to get a synopsis, but I'd recommend reading the story.

zeeglen
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re: Opportunity knocks; management fails to answer
zeeglen   1/15/2011 8:23:53 PM
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DaKonz, As Expat Canuck mentioned above the concept had no previous history on which to base marketing forecasts. The industry pundits were placing their bets on optical fiber ("There's gold in thet thar glass!") because nobody had yet tried to push the copper boundaries, and the pundits believed that copper usefulness ended at 10 Mb/s without realizing that the limitation was the hardware design, not the transmission medium. Even today copper is being pushed into the gigabit range for short runs.

DaKonz
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re: Opportunity knocks; management fails to answer
DaKonz   1/15/2011 7:49:00 PM
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The thing I don't understand is why the MBAs sent the engineer off to a conference to gauge interest. Isn't that marketing's main responsibility, to determine the market? I once worked for a CFO that said 'why should I put $1M into new product development when I can invest it and have a sure return?' If those types end up running your company, find a new job.

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