Zune. Newton. Betamax. MiniDisc. All failures in the marketplace. What are the latest products that you think will turn out to be turkeys?
Failure is a huge part of overall success. As engineers, you understand that. As consumers, you sometimes buy it too.
Remember Betamax? We all do. Sony lost to Panasonic VHS in a hard-fought battle over VCR tape formats in the 1970s.
Remember eight-track tape? Of course you do.
A lot of these technologies started out with hopes as high as their marketing budgets only to crash and burn. It's interesting, too, that some of the biggest consumer electronics powerhouses have experienced the biggest failures.
Apple: The Newton, the Lisa, the iMac G4
Sony: Betamax, MiniDisc, eVilla.
More recently, in the mobile space, there recently introduced products are starting to evince signs of turkey-down: Microsoft's Zune mp3 player; Blackberry's PlayBook tablet; and the Dell Streak, to mention just three.
- What do you consider the greatest electronics turkeys of all time (and they don't have to be consumer applications)?
- What have you learned from observing those design and market failures or actually purchasing and learning from them?
Thanksgiving is just weeks away and we're on the hunt for big turkeys!