What does 2012 have in store for the IP, EDA and semiconductor industries? See what people inside the industry have to say and we shall see if they are correct...
A couple of weeks ago I sent out a call for predictions related to EDA, IP and semiconductor industry companies. I received 24 predictions from 11 companies and I would like to thank all of them and the PR people who worked so hard to get them to me. I have divided the predictions into a number of categories: those related to industry trends, tools, ESL, IP and physical. As for myself, I will follow the Chinese proverb: a wise man once said nothing.
Dr. Markus Willems, Sr. Manager, Product Marketing, System Level Solutions, Synopsys, Inc.
2012 will see an ongoing trend to move functionality from hardware to software. Designs need to support multiple standards simultaneously (wireless, multimedia), use the same hardware platform for product derivatives (automotive), quickly adjust to evolving standards (wireless), and react to changing market demands (all applications). SoCs will grow in multicore complexity, combining ready-to-use processor IP as well as custom processors optimized for a specific class of functions. Design teams will increasingly look for automated toolflows, helping them move from fixed hardware to a software-based solution for custom processor development. Linh Hong, vice president of marketing Kilopass Technology Inc.
The Global System for Mobile Communications Association claims the total number of connected devices will increase 150 percent by 2020 in emerging Asian markets. Japanese and South Korean consumers will have an average of eleven connected devices by 2020; the highest per capita in the world, and by volume, the third highest device share, behind China. Mobile operators and automotive, utilities and consumer electronics companies, will provide new connected services to consumers worldwide. In the U.S. GSMA says Mobile health services—monitoring and diagnostic services—will represent the largest opportunity. Collectively, this represents a major opportunity for tamper-proof non-volatile memory.Lauro Rizzatti General Manager of EVE-USA
A Network Overhaul in 2012
The network infrastructure will need an overhaul in 2012, just as it did between 1998 and 2000 as internet usage took off. Email traffic reached approximately 107 trillion emails sent each year, with 89 percent of them being spam. High-definition video streaming is bringing the existing network infrastructure to its knees. This bandwidth issue is solvable with ever more complex SoC designs. Complex chips mean more powerful EDA hardware and software tools across the design flow. Verification suppliers, whose tools are the final arbiter of whether a chip works as intended, will need to offer powerful and cost-effective tools that provide quality of results fast and accurately.Linh Hong, vice president of marketing Kilopass Technology Inc.
Mobile payments will begin to gain traction with consumers as devices and services proliferate. Visa with Pay Wave terminals and Google Wallet available on Android smart phones are two examples. KPMG International in its report “The Converged Lifestyle: Consumers and Convergence 5” found that mobile payments will be the most popular consumer application in 2012. However, 90 percent of the 9600 study participants in 31 countries all had some concern about the security of their personally identifiable information. This presents an opportunity for non-volatile memory IP that is more resistant to tampering than the flash and EEPROM currently being used.Lauro Rizzatti General Manager of EVE-USA
Lower power, more interconnectivity
In 2011, we saw the tablet and mobile market expand significantly, including more manufacturers and more subcategories than ever before. In 2012, we expect to see more of the same. With consumers demanding both longer battery life and more powerful computing, the anticipated explosion of new tablets, cellphone/tablet hybrids, and ultrabooks in 2012 will underscore the EDA industry’s importance. It will be called upon to help facilitate the development of low power, yet highly interconnected and feature-laden SoC devices — all at a low cost, of course.Linh Hong, vice president of marketing Kilopass Technology Inc.
Two years ago The Hammersmith Group report "The Internet of things: Networked objects and smart devices," predicted the Internet net-enabled 1.5 billion PCs and 1 billion smart phones would be dwarfed by the 100 billion smart devices on the Internet of Things by the end of the decade. The report cited a Gartner Group projection that this year, physical sensors will generate 20 percent of non-video Internet traffic. These numbers bode well for analog/mixed signal chips in these devices’ sensors and for non-volatile memory IP on these chips providing trim during manufacture and over time as the circuit ages.Brian Bailey
– keeping you covered
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