Thinking of buying your wife some diamond earrings for Christmas? That’s so…old school. And kind of useless. How about decoding her genetic code this year, and at $99, down from $299, it’s a steal.
Personal genetics company 23andMe has announced it is lowering the price of its genetic testing to under $100 for the holidays, in a move to grow its member base to one million people. And what’s more self-indulgent than picking through your own genome?
From empowering you to make informed health decisions to learning more about your ancestry, getting a glimpse at your genetic code is pretty fascinating. And if you want to be a little less selfish about it, getting your genes checked kind of helps humanity out a bit too.
“This will power research and medical breakthroughs and allow all of us together to revolutionize health care and help people live longer, healthier lives,” said the firm in a statement.
“A genetic data resource of this magnitude has enormous potential to address unanswered questions related to the contributions of genes, the environment and your health,” the firm added.
23andMe is certainly on the bleeding edge of personal genetic testing. The firm is a pioneer when it comes to leveraging online tools, social networking and crowd sourcing, and combining them with genetics, to create a platform that has set the stage to transform the way pharma companies and academics do health and wellness research. Think of it as democratizing health care, and putting information back into your hands.
I don’t know about you, but I know what I’m buying my loved ones this holiday season… merry chromosomes to one and all!
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