I just saw a bunch of entertaining new videos from Toshiba. These involve two guys called Matt and Jamie putting Toshiba's Ultrabook PCs and LED TVs through a series of extreme tests, including monster trucks, car washes, paint shakers, and more.
So many product test videos show the products only in a good light, so the fact that some of these videos show the products failing puts an interesting spin on things. Of course, when you actually see what these guys are doing to the products, the fact that they fail is not too surprising. What is surprising is the fact that the products actually do survive some of these tests.
The monster truck
The car wash
The steam room
The electric shock treatment
The paint mixer
To be honest, I'm hard-pushed to pick my favorite, but I think that "The Paint Mixer" video takes first prize for me – which one makes you grin (or wince) the most?
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I totally agree -- even when the product fails, they manage to squeeze the message in "When we test it with XXX it passes" followed by "when we run over it with a truck ... or when we put it through a car wash if fails" and the failure is no surprise ... but you've watched the video and seen the product and the name "Toshiba" is in your head...
It's refreshing to see that a company can portray it's products failing. So often the marketing BS only states the stunning virtues of the product. Not to mention that every company imaginable touts themselves as "The World Leader in [blank]"
By showing the product failing (albeit, in extreme conditions), the viewer can better relate it to the real world. We expect it fail in those conditions but when it does manage to pass, we suddenly think "Wow, it's better than I thought ... it IS tough." Having the potential customer come to their own conclusions is way more effective than regurgitating product specs.
Kudos to Toshiba. I'm willing to bet that these videos will positively impact sales.