Breaking News
Engineering Pop Culture!

My hat's off to Toshiba

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
<<   <   Page 2 / 2
Max The Magnificent
User Rank
Blogger
re: My hat's off to Toshiba
Max The Magnificent   2/22/2013 9:20:32 PM
NO RATINGS
I totally agree -- even when the product fails, they manage to squeeze the message in "When we test it with XXX it passes" followed by "when we run over it with a truck ... or when we put it through a car wash if fails" and the failure is no surprise ... but you've watched the video and seen the product and the name "Toshiba" is in your head...

IDontUseTheForumSoWhyAmIForc
User Rank
Rookie
re: My hat's off to Toshiba
IDontUseTheForumSoWhyAmIForc   2/22/2013 5:07:25 PM
NO RATINGS
It's refreshing to see that a company can portray it's products failing. So often the marketing BS only states the stunning virtues of the product. Not to mention that every company imaginable touts themselves as "The World Leader in [blank]" By showing the product failing (albeit, in extreme conditions), the viewer can better relate it to the real world. We expect it fail in those conditions but when it does manage to pass, we suddenly think "Wow, it's better than I thought ... it IS tough." Having the potential customer come to their own conclusions is way more effective than regurgitating product specs. Kudos to Toshiba. I'm willing to bet that these videos will positively impact sales.

<<   <   Page 2 / 2
August Cartoon Caption Winner!
August Cartoon Caption Winner!
"All the King's horses and all the KIng's men gave up on Humpty, so they handed the problem off to Engineering."
5 comments
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Flash Poll
Radio
LATEST ARCHIVED BROADCAST
David Patterson, known for his pioneering research that led to RAID, clusters and more, is part of a team at UC Berkeley that recently made its RISC-V processor architecture an open source hardware offering. We talk with Patterson and one of his colleagues behind the effort about the opportunities they see, what new kinds of designs they hope to enable and what it means for today’s commercial processor giants such as Intel, ARM and Imagination Technologies.