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Terrestrial Broadcast TV Down, But Is It Out?

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It's not in broadcasters' control
LenFeldman   10/25/2014 5:01:22 PM
Broadcasters like Sinclair are doing the right things to try to keep over-the-air services competitive, but history suggests that it's a slow, political process, and time isn't on broadcasters' side. It took ten years from when the FCC formally started planning for HD until both the infrastructure and HDTV receivers started to be widely deployed. Five of those ten years were spent just getting to the Grand Alliance that arrived at a single ATSC standard, and even after that, companies completely outside the broadcasting industry threw monkey wrenches into the standardization process. There are ten ATSC 3.0 standard proposals on the table, so we'll definitely have a long period of public comments, politics and responses to FCC analyses, just like we had with ATSC 1.0. Meanwhile, progress in mobile technology and telecommunication will go on separately, not waiting for whatever the FCC does. That's why broadcasters really don't have control of their own destinies.

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alex_m1   10/25/2014 3:54:40 PM
 Devices that combine broadcasting+android or broadcasting+tablets do exist. But they aren't making waves - maybe demand is low.

But people prefer to watch most content on demand, and content is going there. On demand delivery is affordable enough and will be more so. At least as far as i can tell,ATSC 3.0 won't  compete with the net on on demand. It all seems to be driven by business needs.

So long term this doesn't "feel" so good.



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