Later this month, Printed Circuit Design's editorial staff and the members of our 2001 Editorial Review Board will spend three days together at a mountain retreat in north Georgia. As usual, this annual pilgrimage will include lively discussions about the electronics industry, lots of brainstorming for PCD's 2002 editorial calendar, and entirely too much wonderful Southern food.
Besides the lovely mountain scenery, one of the things that will make this year's Editorial Review Board (ERB) meeting special is an organized opportunity to meet and have a roundtable discussion with the staffs and ERB members of the other magazines in our group-ISD, PC FAB, HDI and Circuits Assembly. It's a great way to share each other's pain, find out what makes each other tick, and learn that working together is better and easier than pointing fingers if things go wrong.
No doubt the economy and how it has affected our various businesses will be the focus of this year's roundtable discussion. That's only fitting in a year where belt-tightening by consumers and corporate customers resulted in over-production, too much inventory, layoffs, reorganizations and even bankruptcies.
However, the main purpose of the annual meeting-consulting with industry experts to help our staffs stay grounded and in touch with the technologies and issues that affect our readers every day-will mostly take place when each editorial staff and their ERB members "break out" into individual meetings. That's when our ERB members honestly and bluntly tell us what they think of Printed Circuit Design and its content during the last year. They tell us what we covered well, what we didn't...and what was missing. (Think of it as "group therapy" for the magazine-but no one curses or talks about whacking the competition like on "The Sopranos.")
During our ERB brainstorming meetings, great ideas often come along that are later turned into the articles, columns or departments that you love. "Board of the Month" was an idea proposed at last year's ERB meeting, and it has proven to be both popular and successful. (Keep your boards coming and don't be shy about showing off your work!)
You'll find a list of this year's ERB members in the masthead to the left of this column, but I want to introduce the 2001 ERB members to you properly here and now: Rick Hartley, senior PCB hardware engineer and technical lead at Applied Innovation; Andy Kowalewski, senior PCB designer at SyChip Inc.; Charles Pfeil, director of product marketing for the Systems Design Division of Mentor Graphics; John Sabo, senior technical PCB design analyst at the Allen-Bradley Division of Rockwell Automation; and Bernard Voss, principal interconnect specialist at SiQual. As you can see, our ERB members have a wide variety of experience and expertise that will no doubt result in terrific discussions during the meeting and in a fantastic 2002 Editorial Calendar later on.
We value your input and suggestions as well. If there is a design issue or problem that you'd love for us to cover in a future feature, column or department, let us know. If there is a technology that you want to learn more about, tell us. If you have an idea for a new column or department, don't be shy. Share your "pain" so it becomes our gain! Best of all, it's easy. Simply e-mail your suggestions to firstname.lastname@example.org.
We work hard to make every issue of Printed Circuit Design interesting, useful (and even entertaining)...just for you. Be our "underground" ERB and help us make PCD even better. Send us your ideas. Go ahead, just do it.
© 2001 CMP Media LLC.
7/1/01, Issue # 1807, page 5.
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