Yes, we do look a little different this week. It's the culmination of a year's worth of hard work and decades of evolution in the information publishing business. With this issue, we kick off new formats in some of our sections to bring more-analytical news and information coverage and deep design insight from our staff, whose years in this business number collectively more than 300.
It all comes under the umbrella of what we think are the two major modes of work: heads up and heads down. In heads up, engineers are looking around for news and information so they can better understand their world. In heads down, engineers are researching and educating themselves in preparation for, or during, a design project. EE Times the newsweekly and eetimes.com serve the heads-up needs; the vast resources and design lines of the EE Times Network serve those heads-down needs.
As you thumb through this issue you will see new elements, chief among them the revitalized middle of the publication, Design Currents. Under the energetic direction of Patrick Mannion, Design Currents each week will bring the most in-depth tools and information for better, more creative and more efficient design.
The new Building Blocks section, under the direction of veteran Nicolas Mokhoff, brings you the short- to medium-term trends in areas such as semiconductors, communications and design automation.
Our eeProductCenter pages, under Martin Gold's direction, continue a tradition of giving you the best product news in print, with tight links to the vast world of products at the speed of news that we bring you each day online.
On the news front, we plan a series of rotating features each week to highlight the souls of innovation. Along with the innovators, these rotating features will focus on entrepreneurialism (Guide to Success), emerging technologies (Beyond the Horizon) and monthly lists such as where, for example, you might find the world's top design houses or the most popular design tools.
There will be a weekly profile and, of course, the same global techno-business coverage you've come to expect. We're adding a statistics page to keep you up to date on market trends, reviving Immortal Works and expanding this page, Opinion pushing it further up in the book, to give us more flexibility in responding to a given week's news and a more in-depth voice.
Also for the first time, our editorial team has taken charge of research, and we're planning more than a half-dozen projects this year to help you get a better fix on technical and business trends that affect your job and your career.
Certain elements of the new approaches you've already seen. Some highlights from 2004:
Patrick Mannion got Paul Marino and Craig Mathias together to debate heatedly, it turned out the future of Bluetooth.
Steve Ohr, Alex Mendelsohn and I joined forces on what ordinarily would have been a major product introduction and turned it into what we think was a very readable, very instructive story on the process behind the creation of the Agilent DSO80000.
Junko Yoshida scooped the world on emerging problems with e-passport security.
Chappell Brown and Colin Johnson week in and week out chronicled new trends in technology.
David Lammers immersed us in immersion lithography advances; Yoshiko Hara reported on the re-emergence of Japan Inc. after its long slumber; and Mike Clendenin took you inside China to feel the hopes and the beating hearts of engineers there.
Richard Goering hounded the EDA world, Ron Wilson handicapped the structured-ASIC race and Rick Merritt reported on, well, almost anything that moves.
This work is designed to continue to keep our print publication vital to you as we offer synergistic information and services online, which we pioneered in our sector 10 years ago.
I welcome your feedback and comments.