Canon USA is making good on its effort to help find missing children. At a ceremony last week before a game at Yankee Stadium, president and chief executive officer Yoroku Adachi presented a check for $730,000 to John Walsh, founder of the National Center for Missing & Exploited Children. "Through our partnership with NCMEC and the Yankees, we hope to bring attention to this very important cause, as well as provide effective child-protection information and resources to parents and law enforcement," said Adachi.
What better way to lift your spirits on the hottest, haziest, most humid day of the year on the second deck in the House that Ruth Built?
Through its Canon4Kids program, the company educates parents and guardians on the benefits of digital photos, which can be transmitted and displayed instantly across a wide geographical area. Canon has provided photographic and printing products to law enforcement since 1997 to help recover missing children. This is rooted in the Japanese parent's philosophy of kyosei, defined as "all people, regardless of race, religion or culture, harmoniously living and working together into the future."
Since its establishment in 1984, NCMEC has assisted law enforcement personnel in more than 116,000 missing-child cases, leading to the recovery of more than 94,500 children. Canon Inc. is a top patent holder of technology, ranking third in the U.S. in 2004, and pulls in global revenue of $33.3 billion.
In helping NCMEC, Canon is touching all the bases.
By Nicolas Mokhoff (email@example.com), editor of special features for EE Times