Welcome to the first issue of EE Times magazine.
As a weekly tabloid, EE Times has served the electronics industry for more than 35 years. Today, we're reborn as a magazine, our content an ambitious complement to our online news coverage at www.eetimes.com.
The new magazine is intricately linked to our Web site, with the "News of the Times" section showcasing the best of the rigorous reportage that's updated daily online. But EE Times magazine will also offer exclusive coverage.
Our weekly "Cover Story," for example, will illuminate the industry's hot topics and dissect the intelligence behind the news. As EE Times has always done, we will connect the dots with bold lines that clarify the issues as they affect you and the industry at large.
Beyond the news and our cover feature, EE Times magazine inaugurates two weekly sections: "Global Watch" and "Intelligence."
Today, your professional role as a creator of technology is intimately tied to the global economy, shifting markets and advancements in R&D labs around the world. Fittingly, in "Global Watch," our editorial team will go where you cannot go, to bring you news and insights from India, Asia and Europe today that will affect your business tomorrow.
In "Intelligence," we will offer up-to-the-moment analysis by market research firms on trends in specific technologies, products and applications. We also plan in this section to provide an expert's-eye view of the latest technological discoveries and advancements at universities, research institutes and corporate labs.
Both "Global Watch" and "Intelligence" will be rich in facts, figures and analysis, bringing you the ammunition you need to be a confident, well-informed decision-maker.
Rest assured that "Design and Products" remains a staple in the new EE Times, offering design guidance, a weekly peek Under the Hood, product coverage and the best of Planet Analog.
Finally, we'll close each issue with "The Last Word"--but it's no mere afterthought. Contributors ranging from academics and entre- preneurs to economists, investors and journalists will offer their provocative takes on techno- logical and socioeconomic trends, with a big-picture perspec- tive that is often ob- scured by the details of the day-to-day grind.
While we're excited about the new EE Times, we're not blind to the reality that the print business isn't what it used to be. We get it. So our decision to launch a weekly magazine might appear counterintuitive at best. But time and time again, our readership surveys have shown us that you still value a tangible print product you can hold in your hands and share with colleagues--with the good parts underlined.
We get that, too. After all, we're newspaper people.
With your continued interest, and with the support of our advertisers, EE Times is committed to being your primary source--in whatever form you prefer--for the vital intelligence you've come to count on. We will continue to deliver it every week in this magazine, and daily online at www.eetimes.com. We offer further insights through our own EE Times Market Intelligence Unit's research reports and through EE Times-organized face-to-face events and conferences. We will communicate more about those initiatives later.
For now, find your favorite chair and kick back with EE Times magazine--a familiar friend in a handier package. Feel free to e-mail us your thoughts about the new format at firstname.lastname@example.org.
And don't forget to feed your need for breaking news by signing up for EE Times' daily e-mail newsletter at www.eetimes.com/newsletter. You may be surprised to find out how much we offer beyond these pages.
Junko Yoshida, Editor in Chief