Hector Ruiz's legacy at Advanced Micro Devices Inc. will be defined both by the company's loss of market value as well as the Intel Corp. anti-monopoly fight, which the chip industry veteran is staying on to champion as executive chairman.
It's going to be a really long goodbye for Hector J. de Ruiz.
When industry executives hand over the reins of power to a successor, they might stay on briefly as chairman of the board of directors before relinquishing even that position to enjoy their retirement. Ruiz, until Thursday (July 18) chairman, president and CEO of Advanced Micro Devices Inc. , is taking a different approach.
In a sign that the battle for domination in the microprocessor world has become deeply personal for Ruiz, the long-term industry executive is staying on as executive chairman at AMD with one major goal in mind: dismantling what he described as Intel Corp.'s "illegal monopoly" of the MPU market.
Even the most pro-Intel observer of the microprocessor market must agree that AMD under Ruiz 's leadership has already cracked Intel's armor.
Several regulatory authorities globally from Japan to Korea, the European Union and the United States are either investigating or bringing actions against Intel for allegedly violating anti-trust laws through its marketing practices and contracts with PC manufacturers.
In the latest action, the European Commission this week informed Intel it had expanded its ongoing investigation of the Santa Clara, Calif., company's marketing practices based on new evidence purportedly showing the chip maker induced an OEM to sell only Intel-based PCs. Other actions have been instituted or concluded in Japan and South Korea.