What's next for Nokia? Nokia's biggest enemy is Nokia itself. And it's about time for the world's largest mobile phone vendor to address the issue.
MONTE CARLO, Monaco The Nokia Developer Summit here this week didn't answer many big questions, nor was it expected to. But it raised a few.
The biggest is: What's next for Nokia? And, almost as big, among all of its competitors, who should Nokia be most worried about?
Is it Apple and iPhone? Or RIM's Blackberry? Or, should Nokia honchos be losing sleep over Google's Android and this whole open-source community thing?
OK, trick questions. The real answer is: None of the above.
Nokia's biggest enemy is Nokia itself. And it's about time for the world's largest mobile phone vendor to address the issue.
Sure, as any corporate executive at Nokia would tell you, "Nokia's global reach and scale" is something no rival can offer. Nokia uses this argument -- the largest installed base of Nokia phones reaching a huge global market -- as the key reason it is too attractive for developers to ignore.
I disagree. The large installed-base of the company's products could cut both ways. Its bigness can easily make Nokia lose focus, while spreading resources thin over too many different projects.
I appreciate that Nokia understands -- there is no one-size-fits-all mobile phone for every social, geographical, cultural and economical stripe of consumers on the global market.
But Nokia's efforts to manage so many different product portfolios, sometimes on different legacy development platforms, seems to be slowing Nokia down when it must quickly respond to specific needs or requests by developers who may be on their way to develop the next big killer app.
Remember. Despite being the world's largest mobile handset vendor (and Nokia is among the five most-recognized consumer brands in the world), Nokia hasn't recently had one really "iconic" product that everyone on earth instantly associates with the Nokia name.
Sure, the "coolness" argument may be overrated. And yet, it is still important if the company wants to be recognized as a nimble, fresh, aggressive and revolutionary entity poised to take the market by storm with its next product.
Don't get me wrong. I am not saying that Nokia doesn't have plans along these lines.