There's no better way to lead than by example. And according to a recent UK's Sunday Times survey, that applies to the environmental as well. The survey of British companies revealed that managers who lead by example contribute significantly to the success of the company's environmental initiatives.
Of the 51 questions about environmental performance on the survey, 13 asked specifically about the role played by company bosses. The survey showed a strong correlation between employee's perception of management practices and a companies' overall environmental performance.
Makes sense to me. We have a leader in the White House who has elevated environmental issues, including green jobs, to a priority. But what is he doing to lead by example? We have captains of industry who make strong statement about their commitment to being eco-friendly, but what about their own actions?
If you read this blog and have either a positive or not-so-positive statement to make about your company's CEO commitment to the environment in word and in deed - then let me know. We'll take a closer look.
Are you seeing this newborn love among "makers," board vendors, and chip companies? What mystifies me is not so much the love part, but how anyone could eventually mistake this infatuation for good business.