Like most other industries, EDA is trying to improve the quality of its communications as well as exploring ways to use new channels. In the past few weeks CMP has expanded its Products Teardown section by offering a video of the segment. As with any experiment, time will be the required ingredient in establishing the value of the new offering. You can see the first issue by clicking on the TearDown TV section, just under the Technical Paper Library section.
I think it would be interesting to see how stuff is taken apart, especially those things that are fabricated with the intent to discourage curious engineers from getting "too familiar" with the object. Of course there is the obvious positive advantage of engaging more senses and putting to work different portions of the audience's brain in an attempt to improve the quality of information actually absorbed.
An article by Peter Clarke, titled "Statup Pyxis sets out its stall" (you can find it here) uses a You Tube video to give you the information about the company.
The evolution is by no means a breakthrough in publishing. We, the target audience, have transformed ourselves from readers to viewers over a long period of time, in fact since the introduction of TV News. Today, even in Florida, which I cannot bring myself to label as leader in the fields of communications or electronics, every day I receive an email message advising me of the "important" headlines in the paper I pick up on my driveway. And when I actually read the paper (a pleasure I still cherish), I find frequent hints to go to the web and use the on-line version of the publication. But that is still forcing me to read!
I would like to know how may of you would rather watch me on Web TV speak about an issue, instead of reading the Blog section. Or what about if I "hire" a talking face with a more pleasant voice and less foreign accent to do it for me.
I cannot offer any prizes for taking part in this informal poll, but I really would like your opinion on this subject. Let me know at gabe's poll .