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Hubris, lessons from an Apple antenna debacle

Bolaji Ojo
7/16/2010 02:02 PM EDT

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apummer945
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re: Hubris, lessons from an Apple antenna debacle
apummer945   7/21/2010 1:38:33 PM
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Well, I am may be outdated, but I am used to culture, where something was sold if it was ready and companies did not waist time to calculate when is time to release the product, they used the time to develop it,and as we know here in America is no time enough to make ready something the first time.

apummer945
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re: Hubris, lessons from an Apple antenna debacle
apummer945   7/21/2010 1:29:13 PM
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at least now Apple has the opportunity to learn that is not enough if the product looks good, but it shall work good to.

Etmax
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re: Hubris, lessons from an Apple antenna debacle
Etmax   7/21/2010 8:30:26 AM
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I worked for a tech company that planned something and I went on record as saying what they were doing was a mistake. They did it anyway with the end result I'm out of a job and they have gone from 50 people to 5. Don't under estimate the ability of upper level management to ignore the best advice from their lowly staff. Priority level: 1=Marketing, 2=Sales, 3=Management, 4=Engineering

Etmax
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re: Hubris, lessons from an Apple antenna debacle
Etmax   7/21/2010 8:18:41 AM
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I have had problems with an 80G iPod too where they have made a fundamental mistake in an audio algorithm, and even after advising them what the problem was they haven't addressed it. They don't really deserve their current reputation and standing in the tech community.

bolaji.ojo
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re: Hubris, lessons from an Apple antenna debacle
bolaji.ojo   7/19/2010 1:13:45 PM
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Goafrit, Your point is well noted. I think it's time we looked at Apple's design process rather than just focus on the outcome. What is Apple really? It's a hard nut to crack but we'll start digging.

goafrit
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re: Hubris, lessons from an Apple antenna debacle
goafrit   7/19/2010 10:15:41 AM
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@Mar, I think your comment about this article is not fair. Apple is a company that takes top segments in all the major TV networks when they debut a product. Cable news relentlessly cover them free. It remains the most innovative company on earth from many angles. I think Mr Ojo's article is timely and needful. This is news because I am yet to see a firm that has the followership as Apple. Like it or hate it, it is the leading TECH firm on earth and it makes products that are light years ahead of the competitors. My concern is that Mr Ojo and others should be investigating the Apple design way. What makes them great. Like the old TQM, Toyota Kaizen, what is Apple? Is it Jobs Perfection? what and tell us?

KB3001
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re: Hubris, lessons from an Apple antenna debacle
KB3001   7/17/2010 9:31:55 PM
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Correct. I would add that: the risk of getting some aspects of a new product into the market wrong is part of the cost that has to be rigorously estimated. As long as this cost is less than the cost of not putting a new product into the market, companies will more often go ahead with the new product launch than not. PS. Companies should be very careful with possible faults that might endanger lives.

Bob Virkus
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re: Hubris, lessons from an Apple antenna debacle
Bob Virkus   7/17/2010 8:46:43 PM
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A flood of reports or just media hype grabbing a chance to score points. It was interesting to hear Jobs attempting to put some quantitative measurement concerning the flood. Reporters should check numbers and ask the basic question "Compared to what?"

bolaji.ojo
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re: Hubris, lessons from an Apple antenna debacle
bolaji.ojo   7/17/2010 12:30:48 PM
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Hi Mar, Thanks for the note. I take my job seriously and consider each story carefully before writing. Apple is a major company and the coverage it gets is well deserved but you should also know that EE Times reports on other companies and issues with the same intensity. I look forward to future comments from you.

MAR
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re: Hubris, lessons from an Apple antenna debacle
MAR   7/17/2010 6:57:29 AM
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Please Mr. Ojo, we need you. We need you and you've let us down. You are an influential person in a position of responsibility. We need you to report on the news that matters, not to follow the herd of helpless hacks with their breathless headlines repeating unsubstantiated rumors and second hand stories as if they were facts. You have let us down.

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