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It’s Applegate, not 'antennagate'

Bolaji Ojo
7/17/2010 02:29 AM EDT

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bolaji.ojo
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re: It’s Applegate, not 'antennagate'
bolaji.ojo   7/22/2010 2:21:53 AM
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Of course, Apple isn't going down but people often mistake current success with long-term and sustainable success. Other companies have also been ascendant in the electronics industry and it's easy to think Apple can continue riding this wave. I am sure they have a stock of new products rolling out soon that will push their sales even higher. The point of this article is that companies that are on a roll need to be careful how they manage their supply chain and customer relations.

anon7879002
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re: It’s Applegate, not 'antennagate'
anon7879002   7/21/2010 9:00:23 PM
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As to Apple going down, yeah that could happen eventually but not likely soon. Yes, they have a target on their back. Seem they have for decades and its a fast moving one that none can hit. And if you don't think they're already on to several of the next (insanely) great things, you probably haven't been paying much attention.

will99878898
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re: It’s Applegate, not 'antennagate'
will99878898   7/19/2010 9:01:06 AM
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I got a feeling that apple is going to go downhill soon. the reason is simple it has built all the pods/pads/phones it could handle. there isn't a lot room here...

EE,etc.
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re: It’s Applegate, not 'antennagate'
EE,etc.   7/19/2010 6:45:58 AM
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This article and posted comments have been the most sensible ones I have seen about Applegate as Bolaji named it correctly. here is when I remember why monopoly is bad thing. Any company that grows big in volume and popularity tends to show some monopolistic symptoms one way or another. Apple is not the 1st one enjoying its short-term monopoly and won't be the last one either, but this is how economy maintains its equilibrium

bolaji.ojo
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re: It’s Applegate, not 'antennagate'
bolaji.ojo   7/19/2010 2:44:36 AM
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Phoenixdave, I couldn't have put it better. The customer isn't always right but the customer is always the boss. For this reason alone, massaging their ego and promptly reaching out to them should be immediate priorities for any company. How difficult could this be?

phoenixdave
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re: It’s Applegate, not 'antennagate'
phoenixdave   7/18/2010 8:56:27 PM
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Corporate image is likely extremely important to Apple, as to all companies. But in Apples case, they have developed an extremely loyal group of individuals that will buy anything that has the Apple name on it, no matter how much they actually need it. So image damage control should become an absolute priority. Whether there is or is not an actual functionality problem at this point is not necessarily the highest concern, because how their customers, critics, and the media view their handling of the problem will be much more important long term than the problem itself. It took Toyota a while to recognize that fact. Going forward, Apple needs to calculate their future comments and actions very carefully to minimize any long-term damage to their image.

Bob Virkus
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re: It’s Applegate, not 'antennagate'
Bob Virkus   7/17/2010 8:37:44 PM
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Apple/Jobs treating customers with a certain amount of disdain is hardly new. Their past is strewn with failed products (I had friends in love with their Newtons); updates products released with no upgrade path or consideration to those who purchased one a week ago, and a switch to a new operating system leaving thousands in the dust. However, I agree with Jobs that the hoopla over iPhone4 is way out of proportion. My iPhone4 receives call clearly with out drop at my home; not old iPhone could barely manage a ringy-dingy.Apple will survive this just fine. Time to buy more stock.

Baolt
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re: It’s Applegate, not 'antennagate'
Baolt   7/17/2010 4:17:41 PM
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Groving profits, market margins, popularity and number of mad funs, are few topics which could be mentioned for Apple's success story. However in parallel we have increasing monopoly in the market, 3 monkey approach for any kind of comment, gibing for skeptical remarks most importantly arrogant brand management team and smarty executers are in place at very same company which created that success. The basic rule in consumption industry no matter what u do or serve is that "Listen to customers, and please them in any case if you want to be persistent in the market", for sure this is not the case for Apple nowadays. I was very hopeful with yesterdays meeting but totally shocked afterwards. In summary what Steve said "Accept as it is, or dont buy" what is definitely ridiculous!

Sanjib.A
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re: It’s Applegate, not 'antennagate'
Sanjib.A   7/17/2010 4:37:02 AM
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In sync with this article, there is a news in TELEGRAPH (16 Jul 2010): "Ruben Caballero, a senior engineer and antenna expert, told Apple that the design of the iPhone 4 might interfere with signal quality and reception, according to news service Bloomberg". This kind of news can cause serious problems for the business and could have a huge blow on the goodwill Apple had accomplished so far.

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