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Student Entrepreneur learns two lessons

Simon Barker
9/27/2010 12:20 PM EDT

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Robotics Developer
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re: Student Entrepreneur learns two lessons
Robotics Developer   10/1/2010 6:15:50 PM
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Good luck and your welcome (re: rehearsed responses). Keep up the adventure and update us when you have a chance to write the followup article. It is always nice to see things from someones perspective who is new and living it live.

SimonAtEHSense
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re: Student Entrepreneur learns two lessons
SimonAtEHSense   9/29/2010 7:34:43 AM
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Hi, That's a great idea about rehearsed interview responses. At least then it doesn't matter which of us does then interview it's still the same message near enough. Twitter and Facebook are something we have had since launch I just need to work out a way to better display that on the site without cluttering it up, so many site have widgets and buttons everywhere that it really detracts from the product and image. It's a tricky balance. Mine is simonbarker87 if you wish to follow me. There will be a follow up article soon but I've got something else (more technical) to write about next but I'll keep you all posted on Slotzz. Cheers Simon

SimonAtEHSense
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re: Student Entrepreneur learns two lessons
SimonAtEHSense   9/29/2010 7:29:47 AM
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Hi Vince, That's a very good point, we spent a long time on it but getting a professional to take a look is probably worthwhile Cheers Simon

SimonAtEHSense
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re: Student Entrepreneur learns two lessons
SimonAtEHSense   9/29/2010 7:28:01 AM
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Hi Mark, We are also trying to make the most of new technologies so Leonie and I both have a Twitter account, as does Slotzz itself. We also have a facebook page which is slowly gaining fans and the company blog provides the regular updated content that is needed for Google etc. In the run up to Christmas we are attending a couple of the local Christmas Exhibitions that are designed for companies and brands rather than sole traders, one of them has a weekend attendance of over 10,000. You're right though, being small and niche can make it hard to be heard, we are growing though :) Cheers Simon

Robotics Developer
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re: Student Entrepreneur learns two lessons
Robotics Developer   9/28/2010 4:59:14 PM
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Good lessons learned and a good take away! I might suggest using the new media to help promote your products: twitter, facebook, etc. Given the product market you are targeting it would make sense. I have had a number of experiences with reporters and what I have learned parallels your experience. Oftentimes, they do not understand the more technical aspects of a product and they almost never have the same passion that you will for your product. It helps to prepare both a written press release and a set of rehearsed interview responses. Having both really helps to cover the bases. Are there any surprises that you encountered with the company that you can share? Maybe a followup article?

VincePG
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re: Student Entrepreneur learns two lessons
VincePG   9/28/2010 4:11:42 AM
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Regarding press releases, hire a skilled person who will proof what you write. Technologists are the worst writers. Brevity and succinctness are skills, just like writing software. After you write your press release pay a professional to tighten it up. It's worth the money. You'll get better coverage and more importantly less mutilation of the copy.

Mark Wehrmeister
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re: Student Entrepreneur learns two lessons
Mark Wehrmeister   9/28/2010 4:06:29 AM
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I would like to hear more about your marketing plan for these products. Press releases are definitely an essential part of gaining media coverage for a company, but the reality is that the smaller and less known the company, the less likely the press release will even be read. This is especially true if you use one of the free or nearly free wire services. What else are you doing to market these products?

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