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What’s your company’s competitive essence?

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2/7/2011 06:52 PM EST

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Robotics Developer
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re: What’s your company’s competitive essence?
Robotics Developer   2/8/2011 3:58:03 PM
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I wonder if all too often companies are looking to the global market or the big picture but fail to see the trees for the forest? It is not hard to imagine what drives employees and attracts talent: pay, benefits, job security, opportunities. Oftentimes, companies cut/reduce these in order to protect the bottom line with the direct down stream effect of hurting the company competitiveness. It is paramount for a company to know its market and protect its strengths and address the weaknesses but most of the time the focus is bottom line short term instead of longer term sustained growth. The companies that have the long view and focus on strengths will survive, those that don't may not.

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