SAN JOSE, Calif. – Wind River has set up a new mobile software R&D group focusing on Google Android. Parent company Intel Corp. should follow suit.
Wind River said today (April 18) it has set up an engineering team in Stockholm, Sweden, focused on mobile technologies. Specifically the group aims to "grow its Android expertise for a wider range of Android-based devices including tablets, media phones and other device classes."
In addition, Wind River hired a vice president level exec to become general manager of its mobile solutions. Jerry Ashford worked for Motorola and was vice president of emerging markets software at Sun Microsystems before it was acquired by Oracle.
The new hire is one of the more visible at Wind River which claims its engineering headcount has grown by nearly 30 percent in the past two years.
"With the fast growth of mobile technologies such as Android, OEMs are increasingly under pressure to quickly develop innovative yet industry compliant mobile devices," said Ashford in a press statement that pointed to Wind River's early achievements in Android.
The release noted that Wind River worked with Via Telecom on a low-cost Android smartphone reference design, and has Android partnerships with Aava Mobile, Qualcomm and Texas Instruments. In addition, Wind River joined the Open Handset Alliance in 2007 as a founding member in an effort to drive mobile Linux, and it already ships its own version of an Android software development kit.
It doesn't take an industry genius to see Android has become the de facto standard for mobile Linux. Analysts generally predict Android will overtake Apple's iOS and may even surpass Symbian to become the lead mobile phone operating system in the future.
Every mobile system, software and processor competing with Apple's iPhone juggernaut is all over Android as the next big thing—with a few big exceptions. Intel is one of those exceptions, and probably the one that looks most like a big sore toe in the group.
1. Wind River does Android
2. Intel: Time for humility
3. A smartphone strategy 3.0 for Intel