NXP Semiconductors didn't exactly share the full story of its appointment of Loh Kin Wah as NXP's executive vice president, sales & marketing. Most of the media believed Mike Noonen had the title at NXP.
NEW YORK – Does NXP need two executive vice presidents for sales and marketing? No. No company does.
NXP Semiconductors didn’t exactly share the full story of its appointed Loh Kin Wah as a member of NXP’s management team and as executive vice president, sales & marketing. At the time, most of the media believed Mike Noonen was executive vice president, global sales and marketing at NXP.
It turns out Noonen had already left NXP in July. NXP had been scrambling to find his replacement.
Mike Noonen left NXP in July this year.
Noonen is an articulate and experienced executive
who impressed most of us covering NXP over the last few years.
Noonen, when he was still at National Semiconductor, was recruited by private equity firms to join NXP, and to rebuild NXP’s sales and marketing after the company spun out of Philips. He did it. Noonen was also well known through his efforts in developing NXP’s high performance mixed-signal strategy.
So, why did Noonen leave? And where did he go?
In an e-mail exchange with EE Times, Noonen wrote yesterday: “There is never a perfect time to move on.”
In the e-mail, Noonen didn’t forget to list all the accomplishments he helped NXP achieve over the last three years. [A smart move on his part] Such accomplishments include: eleven consecutive quarters of growth, taking NXP public and building “a great team,” according to Noonen.
OK. Noonen sounds contented.
Aside from three years of commuting to Eindhoven, the Netherlands [from Silicon Valley where he lives], he gave no reasons for his resignation.
No usual canned statements like: “I needed to spend more time with my family,” or “I left to pursue my other interests.” Of course, both of these phrases, when they show up in press releases, usually mean that the executive was forced to resign. In the press, few red flags are redder. Another favorite of mine is: “I got an offer too good to refuse.” Yeah. Right.
So, has Noonen lined up his next job?
“Nothing is planned right now,” he said.
Even if this is as true as it seems, it won’t last long. There are more companies in need of competent executives than there are managers as capable as Mike Noonen.