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Ultrabooks: Strategic vision or just a pretty face?

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pjduncan
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re: Ultrabooks: Strategic vision or just a pretty face?
pjduncan   1/11/2012 8:05:36 AM
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"simply a MacBook knock-off" Nothing wrong with a Windows knock-off of the MacBook Air for those of us needing to use windows.

Daniel Payne
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re: Ultrabooks: Strategic vision or just a pretty face?
Daniel Payne   1/11/2012 3:34:27 PM
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I've used PCs since 1981 however now I own a MacBook Pro simply because it lets me run: Mac OS X, WIndows 7, Google Chrome and Linux. Any new laptop or ultrabook will also have to run all four OSes, which means that I'm tied to Apple for the foreseeable future. Intel's hype on Ultrabook is really a follower strategy of the MacBook Air, not a leadership strategy.

pjduncan
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re: Ultrabooks: Strategic vision or just a pretty face?
pjduncan   1/11/2012 8:28:03 PM
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Whether it's a leadership strategy probably depends on whether you define leadership as being perceived as being on the cutting edge or simply market share. Companies can make a lot of money being competent fast followers. Some people will want to pony up the money to have the Apple branded product. Many will be willing to wait a few months and buy Android or Windows to get more choice and better prices.

3D Guy
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re: Ultrabooks: Strategic vision or just a pretty face?
3D Guy   1/11/2012 7:50:02 PM
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Intel risks pissing off Apple, whom its working with for the Macbook Air. Will Apple move to ARM once Windows 8 launches? - If Windows 8 runs on ARM, we Mac users can still run Windows as a VM. - Apple can potentially get higher battery life with ARM for the same performance. - Having similar hardware architecture (ARM) for its phones, tablets and laptops makes life easier and allows greater interoperability. - One of the reasons why Apple designs its own chips, according to an Apple engineer I know, is this: it allows Apple to build in custom features into their chips which are not available from chip vendors like TI, nVIDIA and Intel. If Apple goes ARM, it could build custom features into its Macbooks, just like it does with its iPhones. - ARM chips designed in-house by Apple could make Apple's bill of materials for its Macbooks lower (Intel's chips are costly, with 55% gross margin!). Macbook prices could come down. - Apple could differentiate itself from the PC based cheap "Macbook Air clones" Intel is giving birth to.

przemek
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re: Ultrabooks: Strategic vision or just a pretty face?
przemek   1/11/2012 10:37:51 PM
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'Will Apple move to ARM?' It already did---iPads and iPhones and iPods have always been running on ARM. I suspect that the main reason for Intel CPU in MacBooks was Microsoft Office---MS seems to be very reluctant in cross-compiling their OS/apps.

Tombo0
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re: Ultrabooks: Strategic vision or just a pretty face?
Tombo0   1/13/2012 3:29:53 PM
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The move to Intel was due to IBM not giving the performance they wanted on PowerPC. Office has run on Macs since 1989 and new Office usually comes out on Mac first (check Wikipedia)

Tombo0
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re: Ultrabooks: Strategic vision or just a pretty face?
Tombo0   1/13/2012 3:31:51 PM
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sorry forgot the link http://en.wikipedia.org/wiki/Microsoft_Office#Macintosh_versions

djs2571
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re: Ultrabooks: Strategic vision or just a pretty face?
djs2571   1/11/2012 7:59:03 PM
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I think the problem isn't horsepower, it's efficiency... specifically, the code needs to be more efficient - Example: i'm typing in this script window just a bit faster than it's able to be displayed... that's poor code / interface, not a slow PC. (XP machine with IE8) And optimizing for sub 10 second sleep mode? Why?, my XP netbook running on a little atom processor does sleep & recover from sleep in 5 sec or less - this doesn't need any improvement.

Bear1959
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re: Ultrabooks: Strategic vision or just a pretty face?
Bear1959   1/12/2012 2:07:27 PM
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It's past time now. All PC's (both laptops & desktops) should now have touchscreen as a standard. Gosh my $99 Kindle has a touchscreen. The cost is now low enougth.

resistion
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re: Ultrabooks: Strategic vision or just a pretty face?
resistion   1/13/2012 3:19:07 AM
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The trouble is the Ultrabook first impression won't be substantial. All the proposed "wow" type visionary changes are expected to happen over the next few years.

WiLess
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re: Ultrabooks: Strategic vision or just a pretty face?
WiLess   1/14/2012 12:39:34 AM
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I currently have both Windows and Apple laptops in my family and I'd be happy if my Windows laptops will get lighter, thinner and screen-touchable keeping the same performance and capabilities. This trend was happening for a long time in fact. It is a good thing that it was realized by manufactures now. It also means that some bulky laptop features like DVD drive and VGA will go away and it will rely more on wireless, which I like both as a customer and a professional.

PJames
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re: Ultrabooks: Strategic vision or just a pretty face?
PJames   1/14/2012 8:59:46 PM
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I just bought an ultrabook, and VGA and RJ45 ethernet were on my short list for needed features. BTW, its slimmer/lighter than an Airbook. That's one of the things I dislike about Apple. They get rid of ports people need simply because of their design "vision"... and then force you to carry various dongles to make up for lack of the connector. I don't know why one would want to be forced to "rely" on wireless.

resistion
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re: Ultrabooks: Strategic vision or just a pretty face?
resistion   1/15/2012 4:21:59 AM
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Too bad Intel had to stoop to do this: http://www.engadget.com/2012/01/10/intel-takes-heat-for-misleading-ultrabook-demo-at-ces-video/

PJames
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re: Ultrabooks: Strategic vision or just a pretty face?
PJames   1/15/2012 7:24:12 AM
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Yeah, right... horrors that not everything in marketing is real. Next thing we'll learn is that adverts have paid actors.

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