"If you compare us with Intel we have 2000 people compared to Intel's 100,000. We have a small fraction of the revenue that they do," Iain Drew, ARM's EVP of strategy said at CES last week, repeating an oft heard pitch from the chip architect.
MOUNTAIN VIEW, Calif.-- On the one hand, ARM loves comparing itself to Intel, if only to whimper that the firm is so insignificantly tiny in terms of pure employee numbers.
On the other hand, ARM points out it has a completely different business model to Intel and ships significantly more products.
So, which is it? A tiny, no-budget company from Cambridge, or the architect IP brain behind an octopus-like network of partners which has its tentacles in all aspects of the embedded space?