Decades-old market research cooperations are breaking down. A few of the big guys don't want to play nice any more, perhaps because they think things have come to the point where they are just giving their rivals a helping hand. Peter Clarke says they mess with the system at everyone's peril.
What's going on?
I feel like the nerdy schoolkid who has just had one of the lenses in his spectacles broken. I can still see but everthing is a bit blurred and fractured.
First it was the dropping of the chip market's book-to-bill ratio for the global chip industry. OK that was some time ago in January 1997. But it still represented the passing of useful market indicator that shows whether the market was going up, down or was on the turn.
But more recently has been the withdrawal of foundries Taiwan Semiconductor Manufacturing Co. Ltd. and United Microelectronics Corp. from the SICAS project (Semiconductor International Capacity Statistics) to measure semiconductor wafer production capacity. And now it is the similar withdrawal of Advanced Micro Devices Inc. and Intel Corp. from the World Semiconductor Trade Statistics (WSTS) organization.
The latest we have heard is that the Semiconductor Industry Association has pulled the plug on the whole SICAS report.
Both the SICAS and WSTS programs rely on being able to capture and aggregate data from multiple companies to give the larger market picture. In the case of WSTS the raw numbers are then multiplied up to give a global figure based on a factor that is cross-correlated with other market research data.
Some people think that the semiconductor industry is maturing and becoming more like the automotive industry – a market dominated by a few large players and showing single-digit annual percentage growth. Others think there is plenty of life in a youthful chip business that has just been going through some growing pains recently.
One thing's for sure is that the chip business continues to change.
This is a very well argued opinion piece. If anyone on our staff who has followed WSTS, SIA numbers closely over years, it's Peter.
We heard from some of you -- but silence on this topic from the industry is deafening.
I don't think Peter is alone who feels like his own glasses being smashed.
Well said, Peter. But I think it's important to re-state that Intel left the WSTS program only after AMD did. With AMD out, Intel almost had to follow suit. Otherwise, the actual MPU data presented would be just Intel, and Intel may well be understandably uncomfortable putting out this much naked data.
I do hope that both companies will reconsider their position on participation. Otherwise, I agree that it's a real shame.
Are these services are still useful to any companies to make future decisions or investing in right technologies. I believe the technology is matured to a level where there is not much help due to sharing of information.
Information is power and companies have every right to withhold it if they can gain a competitive advantage as a result. Of course, it's not good news for us, but times are tough and I can understand the temptation. I guess some form of information sharing will re-emerge at some stage in the future when the market stabilises.
When I go to a conference and see bobble-headed enthusiasts wearing some kind of virtual reality goggles, spinning around in chairs, craning their necks to see some distant corner of a virtual world – I’m both completely disinterested and oddly intrigued.