NEW YORK – Wow. Talk about alternative reality… or, should I say, revisionist history?
I am talking about Intel’s recently launched ‘Me The Musical’ campaign, which piggy- backs on Facebook.
The microprocessor giant describes it “a novel on-line experience from Intel Corporation that celebrates our recent past through a musical movie.”
Simply put, Intel’s "Me The Musical" creates a personalized animated movie, scrapbooking information and photos you’ve posted in your Facebook account. Intel claims that this “takes Facebook users on an entertaining journey, via song and dance, through world events.”
I’ll admit that this is one of the cleverest “interactive” marketing campaigns I’ve encountered.
It’s designed to offer all of the current trendy cyber-elements – music, animation, social network, personal milestones – to pander to the sort of constituents who are “all about me,” who depend on the Web to constantly shout out “look at me, check out my stuff.”
Intel explains that the animated musical movie “begins with the user’s date of birth and moves through a series of musical scenes that draw on the key themes of each decade from the 1950s to today. Along the way it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.”
Right. Intel, of course, subtly inserts in your personal musical movie the company’s own milestones (inventions and product launches); and add “world events,” that are oddly limited to the fall of the Berlin Wall, the invention of the Segway, and the birth of Facebook.
No JFK assassination? No moon landing? No Princess Diana?
What about 9/11?
Wasn’t there a financial disaster in 2008?
Wait a minute! They left out Woodstock?
Well, rather than going on and on, I’d better let you see it yourself. You can visit intel.com/musical
and log on using your Facebook account. But don’t complain if they leave out Yoko Ono breaking up the Beatles.
P.S. Oh, I forgot to mention one more thing. This “Me the Musical” can be only viewed on PC, not on your smartphones.