NEW YORK -- A survey of engineering grads focusing on their "most attractive employers" underscores the importance of global branding for multinational tech companies like Google and Apple.
The global survey by Stockholm-based Universum also broke out responses by country, thereby providing a glimpse into the state of national industries, economies, consumer culture and the mindset of engineering students about to enter a global industry.
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I was struck by the openness of Chinese students. While Chinaís state-owned companies such as China Mobile, State Grid Corporation of China (SGCC), and PetroChina have a solid footing in the top 20 list, Chinese students are also eager to work for multinationals like Apple, Google, General Electric, Microsoft and Volkswagen. One could conclude that blandishments of capitalism are casting their spell.
The situation is similar for Japanese engineering students. While the survey found that Japanese students ranked Apple at No. 15, they overwhelmingly preferred to work for Japanese companies.
Does this reflect an insular attitude among German and Japanese students, or are they simply guided by an innate sense of "patriotism" that domestic companies are better than multinationals?
Such a facile analysis is tempting, but Iíd have to say no. The trend in Germany and Japan, I believe, reflects the state of industrial development in each country.
If your country has already produced such great companies and research institutes as Germany's Audi, BMW, Siemens along with the Franhofer or Max Planck institutes, naturally you'd want to stay close to home.
China, by contrast, still lacks homegrown, prestigious engineering institutions equivalent to those available in the United States or Germany. Hence, the desire to work for multinationals.
I was also intrigued by the survey results by country. My thoughts were much like yours, Junko, with respect to what industries the young engineering grads can actually relate to. As Chinese industries develop more of their own products, I'll bet the Chinese grads will gravitate to them as well.
But I'm even more intrigued by the input EE Times gets from the Chinese readers. Very different basic attitudes, or so it would seem, between East and West. One wonders how long that will last, in the age of globalization.
I work closely with Chinese profs and students and this survey result is not surprising. The students today want secruity and status. Money is not even great in China as a new grad. I know for a fact that professors who want to start a business with their grad students mostly have a hard time convincing their students to stay. You really need to speak Chinese to these guys to know what they think.
uh... many/most chinese companies don't understand work/life balance, they work on 6/12 pattern, which is just hard to swallow for most 'normal' ppl.
and many state owned company might have lower compensation and favors older folks.
@ resistion, yeah right, in china ppl work for intel's backend, sales, system dept. no yield issue will ever happen.
btw, you will at least get overtime pay.
some chinese firms call it sacrifice, ie free, i know a place will provide free apple at 9:00pm.
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