NXP Software is focused on consumer electronics just like the old Philips Electronics and therein lies a question.
NXP Software is a wholly-owned subsidiary of NXP Semiconductors NV
(Eindhoven, The Netherlands) best known as a vendor of high-performance
mixed-signal ICs for RF, analog, power management and security
While it can be seen that the legacy of NXP
Software goes back to the glory days of Philips as a leader in consumer
multimedia it does seem to sit slightly at odds with the main thrust of
NXP's much-reorganized chip business. The chip business has steadily
withdrawn from large parts of the consumer electronics business where
margins had become thin.
You may remember that in 2008 NXP
transferred its mobile ICs business to what has become the ST-Ericsson
NV subsidiary of STMicrolectronics NV. And in 2010 NXP announced it
would exchange its television and set-top-box IC businesses for a 60
percent stake in Trident Microsystems. NXP eventually wrote down the
value of its holding from a book value of $18 million at the end of the
third quarter of 2011 to zero at the end of the fourth quarter of 2011.
At the end of 2010 NXP sold of its Sound Solutions business to
the Knowles Elecronics subsidiary of Dover Corp. for $855 million. Sound
Solutions is a manufacturer of speakers and microphones for cell phones
and other consumer electronics. All together this was a significant
down-sizing and turning away from consumer electronics.
So it can
be seen that NXP Software drives in a slightly different direction to
NXP Semiconductors. Is that why NXP Software now basks in the glory of
its own website www.nxpsoftware.com?
it doesn't explain why explicit mention of NXP Software was omitted
from an NXP Semiconductors company presentation from July 2012. Does it
make sense for these two entities to go forward together or could
another sell-off make sense?
Related links and articles:
ST, NXP merge wireless businesses
NXP writes off Trident holding
NXP sells off sound division for $855 million