We are you and you are we, and we are all together. That twist on the Beatles' lyric encapsulates what EE Times' fortieth anniversary is all about. You can see it in our 40th Anniversary special section, in the print issue subscribers will receive in the mail soon, and in our upcoming iPad App.
What we're celebrating is not just that EE Times is a grand old brand, which brought true journalism to the “illiterathon” that was the trade press. OK, actually McGraw-Hill's Electronics magazine did this first, but EE Times took the tech pub out of the management suite and into the engineer’s lab.
We're also putting new wine into our virtual bottle, reinventing ourselves as a vital, online community destination. We're expanding our focus to give you more analysis that's directly relevant to the challenges you and your design team face. We've beefed up our coverage of China. And you are increasingly becoming both part of the conversation -- via comments on our stories -- as well as creators of technical content , which resonates with your peers.
The common theme driving that mashup is that EE Times intends to remain the first engineering stop for the je ne sais quoi -- we really don't know exactly what it is -- of all things electronic, from analog to Z-waves.
One thing we do know for a fact is that EE Times, founded in 1972 by the Leeds family, has had more societal impact but received less credit than any tech brand extant or dead. (In this way, we mirror our audience of engineers.) We've been hailed as the Whole Earth Catalog of the electronics world. Our stories have been re-reported, mostly without credit, by every mainstream media outlet you can think of.
We were the first to cover digital television, as it developed initially in Japan, and all things multimedia, including graphics chips and MPEG. We broke the story of the Pentium FDIV bug in 1994. The late Frank Burge, who had a long association with EE Times, helped start Steve Jobs's career in the 1970s by connecting him with public-relations guru Regis McKenna, for whom Frank worked at the time.
So EE Times's fortieth anniversary is really for you, dear readers, to honor your visionary colleagues who built the foundation of the modern world, as well as those who are remaking its future. In honoring them, we are honoring you, because no engineer is an island, and few innovations succeed without a stellar team behind them.
In producing our 40th coverage, it's fair to say that today's EE Times crew stands on the shoulders of giants -- the hundreds of dedicated reporters, editors, sales, marketing, and audience development people who've been a part of our family since the beginning. May this milestone awaken fond memories of your time here, and may it help your significant others finally understand what it is you did over the years, and why it consumed so much of your psychic energy.
I believe it's because electronics isn't a job, it's a calling. If that sounds too highfalutin, let's just say you're changing the world one project at a time.
First at all; EE Times Congratulations!!! I recall reading this magazine since I was a fresh man asking to the Gods to run the time faster in order to finish my career; Now looking back I recall reading a lot of state-of-art discovers on Engineering that any kid now see it like they always has been here. My only disagreement with you guys is: a 40th Anniversary app only for Apple???? Do you forget that We're are Engineers??? We don't usually expend on fancy items!!! and as Engineers We mostly carry android devices where you can own/make a lot stuff instead of use a nice and fancy tablet. Sorry apple followers but the difference between marketing and Engineering is the use of the items; So speaking by a lot of Engineers, would you please to take it in mind and release something for Engineers using Android devices??? Beside that, keep going and let's celebrate another 40's!!!. Congrats to the whole team.
Thank you EREBUS. I had the same experience, except I tried out for a technical editor's job there once, then went on to other pubs and came back to this bellwether. Things have changed over 40 years in both our professions, but the connection continues.
I was a young associate engineer when EE Times first came out. Over the years it provided me many useful ideas and always provided a load of information which eventually led to other useful ideas.
So I congratulate everyone who helped keep EE Times alive over the years.
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Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.