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Yoshida in China: Demystifying Apple’s iPhone 5 launch

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rick merritt
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
rick merritt   12/17/2012 5:11:52 PM
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It's worth noting that Citi downgraded Apple's stock on reports it is lowering iPhone 5 orders in its supply chain. So while demand may or may not be solid in China, apparently it is a bit slower than expected globally if these reports are correct.

junko.yoshida
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
junko.yoshida   12/17/2012 5:56:58 PM
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I think the demand for iPhones in China is still solid. The real question is how long Apple can hang onto its current strategy of expanding its sales via the sheer power of its brand name.

sranje
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
sranje   12/17/2012 6:21:47 PM
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Thank you Junko, as always. And City and other "hourly analysts" will eat their words shortly (in a next few hours ;-))

ChipConnoisseur
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
ChipConnoisseur   12/17/2012 6:45:51 PM
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"It's misleading to say iPhones are too expensive for Chinese consumers. Yes, unsubsidized iPhones are expensive (starting at $846), but an iPhone 5 with subscription contract could go for as little as $96 in China." No it's not. That $100 iPhone 5 goes with a what...$50 monthly contract? The vast majority of Chinese people can't afford that anyway. So it doesn't matter if it's $850 unlocked, or $100 with a $50 or higher contract. It's still very expensive for the average Chinese person.

Bert22306
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
Bert22306   12/17/2012 11:56:21 PM
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"It doesn't hesitate about being the highest priced smartphone and frequently bulldozes its way into new markets by leveraging the sheer power of its brand name. "This is what we admire and sometimes fear about Apple. But this is also precisely the reason why we keep wondering how long Apple can sustain the myth of its unique qualities. China may be the market that breaks the mold." Who is "we," may I ask? Does it include me? Hardly. I have no clue why the cult following. However I have to keep reminding people that Apple was a bit on the skids not so long ago, until Steve Jobs reinvented the company as one that produces trendy hand-held gadgets. But everyone should know what happens to trendy stuff. You only need to read Sylvie's column on the Sony Walkman Christmas present. Trendy gadgets, very much like trendy nightclubs and trendy clothes, cannot remain so long term.

sprite0022
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
sprite0022   12/18/2012 12:14:03 AM
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among chinese they love to show off their wealth and don't want to be considered 'poor' or 'average'. generally if a certain lady in a dept get a new gadget the rest will follow fast. it could cost someone couple of months salary but if it can bring you 'face' or confidence who cares... it 's similar as US's SUV mentality, if ppl's main battleground is with SUVs then phone would become less important...

WW Thinker
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
WW Thinker   12/18/2012 2:55:41 PM
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Solid? What is that statement based on? Did you speak to the young people, or the old people, or the enterprise users? In China, iPhone no longer attracts consumers in all age groups. It is so last year: its look hasn't really changed substantially enough. The new map software is a joke. The tiny 4" screen is so smallish that users have to size up the display right away. Competition has caught up and come in all price points with reputation / reliability to back up. China Mobile doesn't really need iPhone especially when iPhone5 lacks behind in many ways. Good luck to China Telecom and China Unicom because they slowly find out that selling iPhone under the pre-paid contract is not as lucrative as it was thought to be. In fact, I was surprised at the negative feedback from many co-workers in China.

WW Thinker
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
WW Thinker   12/18/2012 3:02:06 PM
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Bert, the situation is changing in China. The competition are not standing still. This is the reason why there is no longer a standing line. Today, there are many sufficiently good alternatives which are cheaper and as good looking! For instance, the new ones from OPPO and ZTE offer higher resolution than the smallish 4" display of iPhone.

WW Thinker
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
WW Thinker   12/18/2012 3:05:10 PM
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Now Samsung is #1 for smartphone market share, Lenovo is #2 in China. When there are enough choices that are either good enough or better, iPhone is slowly loosing its perception in China.

sprite0022
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re: Yoshida in China: Demystifying Apple’s iPhone 5 launch
sprite0022   12/19/2012 12:07:04 AM
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@ WW Thinker, I felt this phone business is getting similar as pop music industry. there is r&b, rap, EDM etc. No one artist will dominates for 2 long, but each diff style will always has their own fans.

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