There were reports a few weeks ago that Freescale was on the verge of teetering. That came on the heels of Apple's announcement to scrap the PowerPC architecture in favor of Intel's microprocessors for its Macintosh computers. As you would expect, Freescale's CEO claimed that those reports couldn't be further from the truth (the teetering part), and he made a pretty believable case for himself.
While the Mac business was pretty good for Freescale's PR machine, it didn't add as much to the bottom line as I realized. They claimed that their Mac business only accounted for 2% of the company's revenue. That's significant, but not life threatening for the third largest U.S.-based semiconductor vendor. This pronouncement was made at Freescale's Technology Forum, taking place this week in Orlando, Fla.
Some other interesting tidbits I picked up this week:
- While there are 296 million people residing in the U.S., there are 325 million cell-phone users in China.
- The dollar amount of semiconductor content purchased by consumers exceeded the amount bought by businesses for the first time in 2004.
- A 7 Series BWM contains over 100 microcontrollers/microprocessors (I think it's closer to 125).