I (like many people I know) have always scratched my head about the prospect of people actually watching Lawrence or Arabia or even The Sopranos on their cell phones.
The mobile TV industry and handset vendors have begun to address the "itsy bitsy screen" problem from the hardware side with larger screens, which, of course, will also make the mobile larger.
But I still think the real solution lies not in the hardware but in the content.
If the so-called "third screen" is ever going to be monstrously successful, it is going to have to find some way to provide lots and lots of content custom-made for the small screen.
Enter You Tube, or, more precisely, the You Tube concept. (Maybe Google is even smarter than we thought it was.)
You get the idea. Mobile hardware technology has reached the point where it is practical for people to record, edit and transmit personal video to their colleagues, friends, acquaintances and, in special instances, enemies.
The last piece of hardware may have fallen in place at the just-concluded 3GSM World Congress in Barcelona when Micron announced a 1 Gbyte mobile DRAM with image sensors.
Mobile TV is ideal for narrowcasting.
If you think this concept has merit and you are in the vicinity of San Jose, California, on Tuesday, February 19 at 4 p.m., you might want to drop in on the Wireless Communications Alliance's meeting where honchos from Nokia and Motorola will discuss "The Third ScreenMedia Meets Message."
Details ($10 entry fee to non-members) on the meeting can be found at: Wireless Communications Alliance.