It was always a bit puzzling whyafter a rather noisy launch of the Wibree initiative by Nokiathe noise level diminished to just about nil.
Now we know. At some point (probably early on), Nokia started negotiating with Bluetooth to make the Wibree ultra-low-power technology an extension of Bluetooth. It makes sense for both sides and I can only guess that Nokia's initial interest in promoting a separate standard was really to give it more leverage in the negotiations.
In any event, the merger protects Bluetooth's "low-power" position just as the SIG's deal with the WiMedia Alliance protected its "higher-data-rate" position.
The Bluetooth SIG is likely to continue its proactive role in determining its own destiny, however, and not tie its future to another technology. EDR Bluetooth is just one case in point.