I had an interesting meeting this week with the Philips 3D Solutions group. Ever since I was a kid, 3D has held a certain fascination for me. I remember seeing "The House of Wax" in 1953 with Vincent Price. From that day onwards, 3D has always stuck with me. The problem with 3D movies, however, is the glasses, which are a pain in neck, and cause eye strain. They also change the color of the content on the screen because the color of the lenses.
Well, I have seen the future, and it is 3D without glasses shown on a 42-inch 1080p LCD HD display. It was impressive! Philips started delivering this technology late last year, and is now going to the Las Vegas casinos and other venues to offer its product initially. This technology will finally become available. See this week's 'Top How To' 3D without glasses for a technical explanation.
Philips has developed a suite of technologies under the name of WOWvx that promises to help professionals create an exciting viewing experience. WOWvx- based products make content richer, more informative and more entertaining for the viewer so that it almost comes 'alive'. WOWvx provides the latest innovation in signal-processing and display technology to attract the consumer's attention and is well positioned for use in a wide range of consumer and professional applications such as digital signage, gaming, simulation and video.
In the beginning, according to Philips, the technology will only be available to the business community for use in Malls, gaming casinos, and the like. I was shown graphic images yesterday that included automobiles moving 360-degrees or bouncing dice across a Craps table, for example. I also saw realistic video games scenarios, and some filmed content of a belly dancer throwing rose pedals towards you. While most of the initial content was computer graphics in nature, the technology is not restrictive to that type of content.
The system includes a 42-inch active-matrix LCD1080p HD, display, software and a media player for $12,500. Certainly, I could easily see slot machines and video poker machines displaying this technology. And, every movie that is being offered in 3D today such as "Superman Returns," would be a candidate for this technology. 3D Solutions seems to be like an evolutionary step in adding depth to flat 2D images. Currently, there is a trade-off. The content being shown today is not true 1080p content -- even though it's a 1080p display. Because of the 3D technology, the image quality is better than standard definition of 480p. While not perfect just yet, it's a start, and a welcome one at that.