Last week, I had the opportunity of meeting with a new company that hopes to re-vitalize microdisplays. Depending on who you talk to, microdisplays are peaking this year at 2.3 million units, and will quickly fall to the wayside in favor of flat-panel displays; or microdisplays will continue to offer excellent features at a reasonable price for consumers in larger screen sizes for the foreseeable future. Currently, there are Texas Instruments' DLP technology, Sony's SXRD, and JVC's HD-ILA representing microdisplay technology with the latter two being LCoS variations. LCoS manufacturing has always been tricky, and several companies have tried and failed to make LCoS viable including Toshiba, Intel, RCA, and Philips.
Well, a new company has thrown its hat into the ring with hopes of enhancing and growing the microdisplay market. MicroDisplay Corporation announced last Friday (November 17, 2006) that it will soon begin manufacturing HDTVs for well-known brands, powered by its unique and proprietary 0.82-in. single-chip1080p Liquid Crystal on Silicon (LCoS) digital projection imaging devices. The single-chip design in MicroDisplay Corporation's proprietary technology provides an exceptionally high-quality HDTV picture at a lower manufacturing cost. As a result, large-screen 1080p HDTVs will soon be available to a much larger group of consumers. MicroDisplay Corporation is the first company to mass-produce LCOS devices with the fast response times necessary for use in a single-chip design and its technology sets a new cost/performance standard.
"With our technology, TV manufacturers will now be able to offer bigger screens and impressive 1080p picture quality to their customers at much lower price points," said VP of Marketing for MicroDisplay, Marty Zanfino. "This stands to revolutionize the industry and bring the market price for a 50-inch plus, 1080p rear-projection HDTV down below $1500. That's an extraordinary value."
MicroDisplay Corp. is partnering with major HDTV brands (currently undisclosed) to develop and distribute rear-projection HDTV models with screen sizes of 52-in. to 62-in. The new MicroDisplay single-chip, LCoS-powered, rear-projection HDTVs are expected to hit stores in summer 2007. Some models will be available for viewing at the Consumer Electronics Show (CES) in Las Vegas in January 2007.